Brand Tone

Elegant, Traditional, Accessible, Customer-Oriented, Modern & Trendy (within ethnic context)

Brand Values

• •Cultural Heritage & Tradition
• •Quality & Craftsmanship
• •Customer Satisfaction

Best Practices

• •Clearly communicate product details, including fabric care.
• •Maintain accessible and supportive language in customer service interactions.
• •Showcase the blend of traditional styles with modern appeal in product descriptions.
• •Clearly state the exchange, return, and refund policies.
• •Be Authentic & Transparent.

Social Perception

Go-To for Ethnic Wear, Focused on Occasion Wear, Trust (based on self-reporting)

Copy Examples

• •"Discover our exquisite collection of Kanjivaram sarees, handcrafted with the finest silk and adorned with traditional zari work."
• •"Experience the luxury of our Satin lehengas, designed with intricate digital prints and contemporary silhouettes."
• •"At BAANISA, we are committed to providing you with the highest quality ethnic wear and exceptional customer service. Shop with confidence with our BAANISA assured Program!"
• •"Elevate your ethnic wardrobe with our Organza gowns, a perfect blend of traditional elegance and modern sophistication."
• •"Find captivating and elegant ethnic ensembles that seamlessly combine rich color and luxurious fabric."