Brand Tone

Sentimental & Personal, Helpful & Guiding, Promotional & Accessible, Craft-Oriented & Quality-Conscious

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection & Memory Making
• •Quality & Craftsmanship
• •Celebration of Special Moments
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Develop a simple document outlining key tone characteristics (e.g., "warm," "sentimental," "clear," "slightly promotional"), "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "You" and "Your Story": Center the copy around the customer and the personal significance the engraved item will hold for them or its recipient. Use words like "your," "you," and "celebrate your..."
• •Highlight Emotional Benefits: Go beyond describing the product; emphasize the feeling it evokes or the memory it preserves (e.g., "a tangible piece of your love," "a daily reminder of a special bond").
• •Maintain Clarity and Simplicity: While sentimental, avoid overly flowery or complex language. The message should be easy to understand, especially when guiding customers through the personalization process.
• •Be Authentic in Engagement: When responding to comments or messages on social media, maintain the established warm and helpful tone. Personalize responses where possible to reinforce the brand's focus on individual connections.

Social Perception

Positive for Gift-Giving, Appreciation for Detail, Trusted for Special Occasions, Responsive Customer Service (Generally), "Made in France" as a Plus

Copy Examples

• •Keep your dearest memories close to your heart. Our new collection of engraved necklaces is designed to tell your unique story. Personalize yours today and wear a symbol of what truly matters.
• •This Father's Day, give him more than a gift – give him a memory. Engrave a special message, a significant date, or a shared joke on our unique items. Show him he's one of a kind. Order now for timely delivery!
• •From your favorite photo to a cherished keepsake. ✨ We love bringing your precious moments to life with our detailed photo engraving. Swipe to see the incredible detail! What memory would you engrave? #RueDeLaGravure #PhotoEngraving #PersonalizedGift #MadeInFrance
• •Celebrate their special day with a gift as unique as their love story. Explore our selection of personalized wedding gifts, from elegant engraved champagne flutes to timeless keepsakes. Add your personal touch to make it unforgettable.
• •Because you're part of the Rue de la Gravure family, we wanted you to be the first to know! Enjoy 15% off all personalized gifts this week. It's the perfect time to create another cherished memory or find that special something for an upcoming occasion.