Brand Tone

Caring, Empathetic, Informative, Natural, Professional (for skincare)

Brand Values

• •Natural Solutions
• •Efficacy
• •Empathy & Understanding
• •Quality & Purity
• •Sustainability
• •Innovation

Best Practices

• •Use empathetic language, especially when addressing concerns like hair loss.
• •Highlight the natural ingredients and their benefits in a clear and informative way.
• •Showcase customer testimonials to build trust and credibility.
• •Emphasize the science-backed approach for skincare products, where applicable.
• •Promote sustainability efforts and ethical sourcing to resonate with conscious consumers.

Social Perception

A trusted brand providing natural, effective, and ethically sourced beauty solutions. Seen as empathetic and understanding, particularly regarding hair loss concerns, while also being perceived as innovative and science-backed in skincare.

Copy Examples

• •Discover the power of nature for your hair. Our Rosemary Hair Oil gently stimulates growth, leaving your hair feeling stronger and healthier.
• •Embrace a naturally effective path to a younger-looking you.
• •Our [Product Name] is a testament to this—crafted with high-quality, ethically sourced ingredients to bring you visible results and a touch of daily luxury.
• •Experience the transformative blend of science and nature with our Advanced Retinol Ceramide Capsules. Achieve visibly smoother and firmer skin with our innovative formula.
• •At Liliyen, we understand the impact of hair loss. Our mission is to provide gentle, effective, and natural solutions that restore your confidence.