Brand Tone

Personal & Passionate, Nature-inspired & Evocative, Artisanal & Quality-focused, Eco-conscious & Responsible, Welcoming & Community-oriented

Brand Values

• •Connection to Nature & Place: Deep appreciation for the Scottish Highlands and the Ardnamurchan Peninsula, aiming to encapsulate its essence.
• •Sustainability & Environmental Responsibility: Commitment to eco-friendly materials and practices.
• •Authenticity & Craftsmanship: Valuing handmade, small-batch production.
• •Joy & Well-being: Aiming to provide joy through their products and evoking cherished memories.
• •Community & Hospitality: Evident in their personal journey and interactions with customers/visitors.

Best Practices

• •Tell Your Story Authentically: Weave in the personal journey of Nick and Sally and their connection to Ardnamurchan, as this resonates with the brand's origin and values.
• •Use Evocative, Sensory Language: Focus on describing the scents and the feelings or memories they evoke, appealing to the customer's imagination and emotional connection.
• •Highlight Craftsmanship and Quality: Emphasize "handmade," "small-batch," "artisan," and the quality of ingredients (e.g., "sustainable soy wax," "unique scents").
• •Reinforce Eco-Conscious Values: Consistently mention sustainable practices, plastic-free packaging, and recyclability to appeal to environmentally aware customers.
• •Maintain a Warm, Welcoming, and Slightly Rustic Voice: Reflect the brand's connection to the Scottish Highlands and the personal, approachable nature of its founders. Avoid overly corporate or generic language.

Social Perception

High-Quality, Artisanal Products, Eco-Friendly, Personal and Caring Customer Service, Strong Sense of Place. The brand appears to have a positive, albeit small-scale, perception focused on quality, nature, and personal connection.

Copy Examples

• •Ardnamurchan Crafts: Capture the wild spirit of the Scottish Highlands. Hand-poured soy candles, inspired by our adventures, crafted for your moments.
• •Relive the serene stillness of a Highland loch at dawn. Our Lochside Mist candle blends [ ключевые ноты аромата ], hand-poured with sustainable soy wax. A quiet moment, bottled.
• •From our wanderings to your window sill. We're Nick and Sally, and Ardnamurchan Crafts is our way of sharing the scents and stories of the places we love. Each candle is a memory waiting to be rekindled, made with care and a deep respect for nature.
• •Finding the extraordinary in the everyday. Our [ название свечи ] candle, inspired by the rugged beauty of [ конкретное место в Шотландском высокогорье ]. Crafted with sustainable soy wax and a sprinkle of Highland magic. What moments do your favourite scents evoke? #ArdnamurchanCrafts #ScottishHighlands #HandmadeCandles #SustainableLiving #ScentedMemories
• •New Scents Unveiled: Bring the Highlands Home 🌲