Brand Tone

Elegant, sophisticated, timeless, and artisanal, with a touch of Lebanese heritage.

Brand Values

• •Timeless elegance
• •Craftsmanship
• •Lebanese heritage
• •Luxury
• •Sophistication

Best Practices

• •Emphasize timeless elegance and craftsmanship in all copy.
• •Highlight the Lebanese heritage and artistry in product descriptions and brand storytelling.
• •Use sophisticated and refined language to convey a sense of luxury.
• •Focus on the designer's (Zepure Geragosian) vision and inspiration.
• •Maintain consistency in tone across all platforms and marketing materials.

Social Perception

A luxury jewelry brand known for its timeless elegance, exquisite craftsmanship, and Lebanese heritage. It is perceived as sophisticated, refined, and culturally rich.

Copy Examples

• •Discover the timeless elegance of Chillout Accessories, where Lebanese artistry meets unparalleled craftsmanship.
• •Each piece is designed by Zepure Geragosian, reflecting a heritage of timeless beauty and refined sophistication.
• •Experience the allure of Lebanese artistry with our exquisite collection of handcrafted jewelry.
• •Indulge in the luxury of Chillout Accessories, where every detail is meticulously crafted to perfection.
• •Our jewelry embodies a legacy of timeless elegance, designed to be cherished for generations.