Brand Tone

Aspirational & Empowering, Friendly & Approachable, Passionate & Romantic, Conscious & Caring

Brand Values

• •Individuality & Self-Expression
• •Quality & Durability
• •Sustainability & Eco-Consciousness
• •Passion & Creativity
• •Customer Satisfaction & Care
• •Ethical Practices
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, empowering, friendly, conscious) with specific examples of words to use and avoid. Share this with anyone creating content.
• •Embody Your Values in Every Message: Ensure that core values like individuality, sustainability, quality, and passion are woven into product descriptions, social media posts, and customer communications. For example, always mention sustainable materials or ethical production when relevant.
• •Tell Your Story Consistently: Regularly reference the brand's origin story and the inspiration behind the designs to reinforce the romantic and passionate aspects of the brand.
• •Focus on "You" (the Customer): Use language that speaks directly to the customer, focusing on how the swimwear will make *them* feel (confident, exceptional, free) rather than just listing product features.
• •Maintain Visual and Textual Harmony: Ensure that the aspirational and vibrant tone of the copy is matched by the imagery used on the website and social media. The aesthetic should feel cohesive.

Social Perception

Positive Customer Experience, Appreciation for Eco-Friendliness, Seen as a High-Quality Niche Brand, Trustworthy

Copy Examples

• •Headline: Dive into Your Story. Discover Aqua Morada. Body: More than swimwear, it's a feeling. Crafted with passion and sustainable materials, each piece is designed to celebrate your unique spirit. Shine confidently, live freely. #BeYouBeAquaMorada
• •Headline: Embrace the Sun, Sustainably. Body: Feel the glow, inside and out. Our eco-friendly fabrics offer UPF 80+ protection and a luxurious touch, so you can cherish every sun-soaked moment responsibly. Quality that lasts, for a love that endures – for you, and our planet.
• •Headline: Your Moment. Your Morada. Body: From vibrant coastlines to tranquil pools, let your style speak volumes. Aqua Morada is designed for the woman who is bold, adventurous, and unapologetically herself. What story will you tell?
• •Headline: Handcrafted with Love, Worn with Confidence. Body: Every stitch, every detail, infused with the passion of our Puerto Rican roots. Experience the difference of artisanal quality and designs that empower. Feel exceptional, because you are.
• •Headline: Beyond the Beach: Versatility Meets Eco-Chic. Body: Our thoughtfully designed pieces transition effortlessly from sandy shores to city escapes. Made with premium, sustainable materials, Aqua Morada is your partner in crafting unforgettable memories, wherever life takes you.