Brand Tone

Nurturing, Creative, and Empowering

Brand Values

• •Family & Child Well-being
• •Imagination & Creativity
• •Support & Guidance
• •Personalization & Individuality
• •Trust & Authenticity

Best Practices

• •Always Empathize with Parents: Use language that acknowledges the challenges and joys of parenting. Show understanding and offer genuine support.
• •Inspire Imagination and Wonder: Incorporate words related to dreams, creativity, magic, and imagination, especially when promoting children's products or custom designs.
• •Maintain a Supportive and Reassuring Voice: Position the brand as a helpful guide and a source of reliable solutions, especially for sleep consultation. Avoid jargon and speak in clear, comforting terms.
• •Foster a Sense of Community: Encourage interaction and sharing on social media. Use inclusive language that makes followers feel like they are part of a supportive network.
• •Showcase Real Stories and Personal Touches (where appropriate and with permission): Sharing testimonials or featuring user-generated content (e.g., kids wearing custom designs) can reinforce the brand's authenticity and the positive impact of its products/services. This builds on the personal connection already established by Reem Al Bremer.

Social Perception

Helpful and solution-oriented, credible and trustworthy, positive and hopeful, creative and customer-centric.

Copy Examples

• •Tired of sleepless nights? As a certified sleep consultant and fellow mom, I'm here to help your family find restful nights and brighter days. Let's create a gentle sleep plan as unique as your child. Sweet dreams are possible!
• •Spark your child's imagination at bedtime with 'A Dragon's Dream'! A delightful story crafted to soothe and inspire. Join the adventure and make bedtime a magical journey.
• •Dream it, wear it! From your little one's wildest imaginings to a special message from the heart, we bring your custom t-shirt ideas to life. Let's create something uniquely yours. #DreamWithReem
• •At Dream With Reem, we believe in the power of dreams – for peaceful sleep, for boundless creativity, and for happy families. What are you dreaming of today? Share with our supportive community! #ParentingSupport #KidsImagination
• •Looking for a gift that’s as special as they are? Let their imagination take flight! We craft one-of-a-kind treasures, from custom story-themed apparel to personalized room décor. Bring your dream gift to life with us.