Brand Tone

Trendy and Fashion-Forward, Youthful and Energetic, Direct and Promotional, Confident and Cool

Brand Values

• •Style & Aesthetics
• •Quality
• •Accessibility/Affordability
• •Customer Satisfaction
• •UV Protection/Functionality

Best Practices

• •Know Your Audience: Consistently use language, references, and humor that resonate with a young, fashion-conscious demographic. Stay updated on current slang and trends, but use them authentically.
• •Visual-Verbal Harmony: Ensure the copy's tone matches the visual style. If the images are trendy and vibrant, the copy should be energetic and modern, not overly formal or bland.
• •Use Emojis and Hashtags Strategically: Incorporate relevant emojis to add personality and visual appeal. Use a mix of branded and trending hashtags to increase discoverability among the target audience.
• •Focus on Benefits & Vibe, Not Just Features: Instead of just saying "UV protection," talk about "blocking out bad vibes (and rays)" or how the glasses complete a certain "look" or "vibe."
• •Maintain Consistency Across Platforms: While the specific format may change (e.g., TikTok vs. Email), the core brand voice – trendy, confident, youthful – should remain recognizable everywhere your audience interacts with the brand.

Social Perception

Stylish and desirable on their own social media. Broader perception of "shades" or sunglasses: consumers look for a combination of style, protection, quality, and good value. Influencer/user-generated style content on TikTok suggests an association with current trends and "vibes." The term "shadez" is quite generic.

Copy Examples

• •Instagram Post (Lifestyle Image): Headline: Level Up Your Look. Body: Sun's out, style's on. Our latest collection just dropped – ready to make a statement? Tap to shop your new favorite shades. ✨ #ShadezGlasses #NewCollection #SunglassStyle #MustHave
• •TikTok Video Ad (Fast-paced, showing different styles): Text Overlay: Vibe Check: Passed ✔️ Voiceover/Caption: Don't just follow trends, set them. Shadez Glasses – your new obsession. Link in bio for 15% off! 🔥 #Shadez #ShadezGlasses #TikTokMadeMeBuyIt #SunglassHaul #OOTD
• •Website Banner: Headline: OBSESSED IS AN UNDERSTATEMENT. Sub-headline: Discover the shades everyone's talking about. Free shipping NL & BE.
• •Email Marketing Subject Line: 🔥 Your Look Is Missing Something... (Hint: It's These Shades)
• •Instagram Story (Poll/Quiz): Image: Split image of two different sunglasses styles. Text: Weekend Mood: [Style A] or [Style B]? Vote for your fave + DM us for a surprise! 😉 #ShadezStyle #WeekendVibes #SunglassesFashion