Brand Tone

aspirational, nostalgic, and effortlessly cool

Brand Values

• •Nostalgia
• •Individuality/Non-Conformity
• •Quality & Craftsmanship
• •Timeless Style
• •Confidence

Best Practices

• •Embrace Nostalgic Language: Use words and phrases that evoke a sense of longing, memory, and timelessness (e.g., "remember when," "classic," "heritage," "vintage-inspired," "throwback").
• •Focus on Feeling, Not Just Features: While product details are important, emphasize the emotional connection and the feeling the pieces inspire – confidence, uniqueness, a sense of belonging to a stylish past.
• •Maintain an Understated Cool: Avoid overly hyped or aggressive sales language. The tone should be confident but relaxed, aspirational yet accessible. Think "effortlessly stylish."
• •Incorporate Storytelling: Weave narratives around products or the brand itself. What memories or feelings do these pieces evoke? Who is the "33mm person"?
• •Stay Visually Consistent with Copy: Ensure the language used in captions, product descriptions, and website copy aligns with the visual aesthetic presented on social media and the website – often leaning towards a filmic, slightly desaturated, or warm-toned look.

Social Perception

generally positive, particularly regarding its aesthetic and style. Customers and followers often describe the brand as stylish, unique, and having a desirable "old money" or vintage-inspired aesthetic.

Copy Examples

• •Rewrite the classics. Our [Jacket Name] isn't just an Couterwear; it's a feeling. That first crisp autumn day, the perfect mixtape, the freedom of the open road. Crafted for moments you'll want to remember. #33mm #TimelessStyle #Nostalgia
• •Unlock your archive. The [Necklace Name] – because some stories are best told in silver and gold. What memories will you make in yours? ✨ #33mm #VintageInspired #JewelryLover #StorytellingStyle
• •Inspired by Yesterday. Designed for Your Today. The Spring '25 Collection – timeless silhouettes, nostalgic details, and the unique spirit of 33mm. Explore pieces that feel like they’ve always been yours.
• •That 33mm Feeling: New Arrivals Are Here
• •More than just a tee, the [Shirt Name] is your new old favorite. Soft, perfectly cut, and infused with the kind of laid-back cool that never fades. Pair it with memories and your favorite jeans. #33mm #EffortlessCool #WardrobeStaple