Brand Tone

Elegant & Sophisticated, Personal & Intimate, Calm & Serene, Feminine, Unique & Innovative

Brand Values

• •Individuality/Self-Expression
• •Well-being/Mindfulness
• •Quality & Craftsmanship
• •Elegance & Beauty
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, core message, "do's and don'ts" for language, and key descriptive words (e.g., "elegant," "serene," "personal," "radiant," "subtle"). This ensures anyone creating content aligns with the brand.
• •Use Consistent Visuals and Language: Ensure that the imagery, color palettes, and language style are harmonious across the website, social media, and all marketing materials. An elegant visual style should be paired with equally refined language.
• •Focus on Sensory Language: Since the product involves scent, use descriptive and evocative language that appeals to the senses (smell, touch, sight) to create a more immersive experience for the audience. Words like "whispers," "delicate aura," "infuse," "radiant glow."
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain the established brand tone. If the tone is elegant and personal, responses should be courteous, thoughtful, and individualized where possible.
• •Tell Stories, Don't Just Sell Products: Share the inspiration behind designs, the benefits of scented jewelry (e.g., for mood, as a reminder), or how customers are incorporating By Nerolia into their lives. This builds a deeper connection beyond the transactional.

Social Perception

Direct social perception of "By Nerolia" scented jewelry is difficult to gauge. The general perception of "neroli" as a scent is positive, often associated with freshness, floral notes, and luxury. The success of the brand's social perception will depend on its ability to differentiate itself and build a community around its specific product offering.

Copy Examples

• •Headline: By Nerolia: Your Scent, Your Signature, Beautifully Held. Body: Discover jewelry that whispers your favorite fragrance throughout the day. Our scented jewels are designed to carry your essence, creating a delicate aura that’s uniquely you. Explore the collection and find your personal harmony.
• •Social Media Post (Image: Close-up of a necklace on a model, soft lighting): Caption: Elegance you can wear, a scent you can carry. ✨ Our Nerolia necklaces aren't just accessories; they're a personal sanctuary of fragrance. How will you scent your day? #ByNerolia #ScentedJewelry #PersonalGrace #AromaStyle
• •Product Description Snippet (for an essential oil charm): Text: Infuse your moments with tranquility. Add a drop of your chosen essential oil to this charm and let By Nerolia transform your jewelry into a source of calm and subtle aromatherapy, wherever life takes you.
• •Email Subject Line: Unveil a New Layer of You | Introducing By Nerolia Scented Jewels. Preview Text: Experience the intimate blend of fine jewelry and personal fragrance.
• •Instagram Story Poll: Question: What's your go-to for a personal scent boost? Options: A) Quick perfume spritz B) My By Nerolia scented jewel! (Follow up with a slide showcasing a popular scented jewel)