Brand Tone

Reverent & Respectful, Elegant & Quality-Focused, Community-Oriented & Empowering, Sincere & Trustworthy

Brand Values

• •Modesty
• •Quality & Craftsmanship
• •Faith & Tradition
• •Elegance & Style
• •Customer Satisfaction & Service
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., reverent, elegant, empowering, respectful), including approved vocabulary, phrases to avoid, and a clear description of the desired feeling your copy should evoke.
• •Prioritize Quality & Craftsmanship in Language: Just as your products are high quality, ensure your copy is well-crafted, free of errors, and uses descriptive language that reflects the premium nature of your offerings (e.g., "meticulously crafted," "finest materials," "exquisite details").
• •Maintain Respect and Reverence: When referencing religious aspects, always use respectful and appropriate language. Ensure all content aligns with Islamic values and avoids anything that could be perceived as trivializing or disrespectful.
• •Focus on Elegance and Empowerment: Highlight how your products help customers feel stylish, confident, and aligned with their values. Use aspirational yet relatable language that speaks to their desire for both modesty and elegance.
• •Train Your Team & Review Consistently: Ensure anyone writing copy for the brand (social media, website, customer service) understands and can apply the brand voice. Regularly review content across all platforms to ensure consistency and make adjustments as needed.

Social Perception

Customers perceive Al Qasim as a provider of high-quality, beautiful, and authentic Islamic wear and goods. The brand is seen as trustworthy and professional, with an emphasis on good customer service. The public engaging with their social media likely sees them as a respectful and an authentic source for products that align with a Muslim lifestyle, appreciating the blend of tradition and modern elegance.

Copy Examples

• •Experience timeless elegance and superior craftsmanship with our bespoke thobes. Tailored from the finest fabrics, each garment is a testament to tradition and a reflection of your dignified style. Discover the Al Qasim difference.
• •Embrace grace and modesty with our new collection of abayas. Meticulously designed for a flattering silhouette and crafted from luxurious materials, these pieces offer both comfort and sophisticated style for the discerning woman.
• •At Al Qasim, we believe that faith and fashion beautifully intertwine. Our curated collection of Islamic wear and lifestyle essentials is chosen with a commitment to quality, tradition, and the elegant expression of your identity.
• •May your prayers be adorned with tranquility and devotion. Our premium prayer mats are designed to enhance your spiritual moments, crafted with care and reverence. #IslamicLifestyle #PrayerMat #Faith
• •Celebrate Eid in unparalleled style. Explore the Al Qasim Eid Collection – a harmonious blend of luxurious fabrics, exquisite details, and timeless modesty. Prepare for the blessed occasion with garments that honor tradition and elevate your presence.