Brand Tone

Modern, Trendy, Encouraging, Variety-focused

Brand Values

• •Trendiness
• •Variety
• •Discovery
• •Modernity
• •Convenience

Best Practices

• •Maintain a consistent tone across all touchpoints (website, product descriptions, email marketing, social media).
• •Emphasize "NOVIDADES TODA SEMANA" (New items every week) to highlight trendiness.
• •Encourage discovery with phrases like "descubra seus novos favoritos!" (discover your new favorites!).
• •Use language that reflects a modern and trendy brand.
• •Incorporate Brazilian Portuguese language and cultural nuances to connect with the target market.

Social Perception

Kazy Q aims to be seen as a trendy and modern online retailer, offering a wide variety of products, especially those trending on platforms like TikTok. They want to be perceived as a go-to destination for discovering new and exciting items for various aspects of life (home, baby, pets, health).

Copy Examples

• •NOVIDADES TODA SEMANA! Descubra seus novos favoritos!
• •Encontre tudo o que você precisa e mais um pouco!
• •As últimas tendências em um só lugar. Explore!
• •Transforme sua casa, cuide da sua saúde e mime seu pet. Tudo aqui!
• •Kazy Q: Seu destino para as novidades mais incríveis da internet!