Brand Tone

Elegant & Feminine, Approachable & Appreciative, Aspirational & Confident, Informative & Reassuring

Brand Values

• •Quality & Craftsmanship
• •Timeless Style & Elegance
• •Affordability
• •Customer Satisfaction
• •Self-Expression & Confidence

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, warm, confident, appreciative), "words we use," and "words we avoid." Share this with anyone creating content.
• •Prioritize "You" Statements: Focus on the customer and the benefits/feelings they will experience (e.g., "You'll love how it enhances your outfit," "Make you feel special and confident").
• •Use Evocative & Sensory Language: Employ words that appeal to the senses and emotions associated with elegance and beauty (e.g., "shimmering," "delicate," "sophistication," "grace," "sparkle").
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok, more descriptive on the website), the core tone (elegant, quality-focused, customer-centric) should remain recognizable.
• •Infuse Gratitude & Positivity: Especially in customer interactions, thank-you notes, or social media replies, maintain a warm and appreciative tone. Highlight positive aspects and the joy of wearing beautiful jewelry.

Social Perception

Positive Customer Experiences, Trusted for Quality, Visually Appealing, Emerging Brand, Strong Connection with French-Speaking Audience

Copy Examples

• •Adorn yourself with a whisper of elegance. Our new 'Seraphina' necklace, crafted from shimmering 925 sterling silver, is designed to catch the light and your admirers' eyes. Feel beautifully confident, effortlessly. ✨ #MeyliCharm #TimelessJewelry #ElegantStyle #NewCollection #SterlingSilver
• •Discover Your Sparkle. Meyli Charm offers timelessly elegant jewelry, designed to make you feel uniquely special, every day. High quality, beautifully crafted, surprisingly affordable.
• •A Little Treat for Our Cherished Charmers! ✨ Because you deserve to shine, enjoy an exclusive 20% off your favorite Meyli Charm pieces for a limited time. Find the perfect expression of your unique style and elegance. Shop now and embrace your brilliance!
• •*(Visual: Close-ups of a popular bracelet sparkling on a wrist, intercut with text overlays)* Text Overlays: "That feeling when your jewelry matches your vibe ✨" -> "Effortless elegance." -> "Timeless pieces for your everyday." -> "Meyli Charm - Shine On." Caption: Add a little sparkle to your day with Meyli Charm! Which piece is your favorite? Let us know! 👇 #meylicharmjewelry #tiktokmademebuyit #elegantjewelry #everydayluxury #jewelryaddict
• •Frame your face with timeless sophistication. Our 'Luna' drop earrings, featuring delicate freshwater pearls and hypoallergenic posts, offer a touch of refined grace for any occasion. Designed not just to be worn, but to be cherished. Experience the Meyli Charm difference – where quality meets enchanting design.