Brand Tone

Professional & Knowledgeable, Friendly & Welcoming, Passionate & Proud, Traditional yet Modern

Brand Values

• •Quality
• •Authenticity & Tradition
• •Proximity & Local Focus
• •Customer Satisfaction & Service
• •Trust & Transparency
• •Conscious Consumption

Best Practices

• •Emphasize Heritage & Quality: Always weave in the long-standing family tradition (since 1981) and unwavering commitment to the highest quality products. Use words like "artisanal," "finest," "selected," "traditional," "authentic."
• •Maintain a Friendly & Approachable Voice: Even when discussing expertise, keep the language accessible and welcoming. Reflect the "kindness and humor" praised by customers. Use contractions and direct address ("you," "your") where appropriate, especially on social media.
• •Highlight Local Roots & Proximity: Regularly mention the Sologne region, local sourcing, and connection to the Blois community. This reinforces authenticity and community values.
• •Be Passionate & Confident: Let the genuine enthusiasm for the products and the craft shine through. Use vibrant, descriptive language that evokes taste and quality.
• •Balance Tradition with Modernity: While celebrating heritage, also highlight modern conveniences like online ordering, delivery, and the contemporary store experience. This shows the brand is evolving with customer needs.

Social Perception

High-Quality Provider, Friendly & Service-Oriented, Good Value, Community-Oriented, Modern & Accessible

Copy Examples

• •Sologne Frais: Generations of Flavour, Today's Quality. Taste the tradition.
• •✨ Weekend feasts start here! ✨ Our master butchers have hand-selected the finest cuts, like this stunning [Product Name]. From local Sologne farms to your table, experience the difference quality makes. Pop in or order online! #BoucherieSologneFrais #Blois #ArtisanButcher #EatLocal #QualityMeat
• •Tired of mediocre meat? Since 1981, Sologne Frais has been Blois' trusted family butcher for exceptional quality and friendly advice. Discover our range of local meats, artisan charcuterie, and gourmet cheeses. Visit our new store on Rue André Boulle or click here for easy online ordering! [Link]
• •🤯 GUESS THE CUT! 🤯 Think you know your beef? Drop your answer below! 👇 Find this beauty and more at Boucherie Sologne Frais in Blois. Taste the passion! #MeatChallenge #ButcherLife #SologneFrais #BloisFood #FoodieFun
• •At Sologne Frais, 'consume less, but better' isn't just a saying, it's our promise. We meticulously source the finest regional products, ensuring every bite is packed with authentic flavour and quality you can trust. Explore our weekly specials and bring home the best of Sologne. [Link to specials]