Brand Tone

Authentic & Passionate, Respectful & Ethical, Warm & Inviting, Educational & Storytelling, Appreciative of Craftsmanship & Heritage

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Craftsmanship & Quality
• •Ethical Practices
• •Customer Connection & Delight
• •Artistic Expression & Individuality

Best Practices

• •Lead with Storytelling: Weave the narrative of heritage, craftsmanship, and the founder's passion into product descriptions, social media, and "About Us" sections. Emphasize that each rug has a unique history.
• •Use Warm, Evocative Language: Employ words that convey authenticity, warmth, beauty, tradition, and the "magic" of Morocco (e.g., "treasure," "heritage," "handcrafted," "soulful," "vibrant," "timeless").
• •Highlight Ethical Sourcing and Artisan Support: Consistently mention the respect for artisans, the handcrafted nature of the products, and, where appropriate, the brand's charitable contributions. This reinforces trustworthiness and shared values.
• •Educate and Inform: Share knowledge about the different types of Moroccan rugs, the weaving techniques, and the cultural significance of the patterns. This positions the brand as an expert and adds value beyond the product itself.
• •Maintain a Personal and Approachable Voice: Mirror the founder's personal connection to the craft in communications. Respond to customer inquiries and reviews with warmth and helpfulness, making customers feel valued and part of the 33Bohemian story.

Social Perception

Positive Customer Experiences, Trusted Source for Authentic Moroccan Rugs, Appreciation for Artisan Quality, Responsive and Helpful

Copy Examples

• •Headline: Unroll a Story. Discover Authentic Moroccan Rugs, Woven with Heritage. Body: Each 33Bohemian rug is more than a floor covering; it's a piece of history, handcrafted by Berber artisans. Bring centuries of tradition and a touch of Moroccan magic into your home. Find your one-of-a-kind treasure today.
• •Headline: Feel the Soul of Morocco. Artisan-Made Rugs, Ethically Sourced. Body: At 33Bohemian, we journey through Morocco to bring you genuine, handwoven rugs. We cherish our relationships with the artists, ensuring every beautiful piece supports their craft and communities. Decorate with heart.
• •Headline: Not Just a Rug, It's a Legacy. Invest in Timeless Craftsmanship. Body: Inspired by a family passion spanning generations, 33Bohemian offers meticulously selected Moroccan rugs. Each one-of-a-kind piece is woven with stories and designed to bring warmth and character to your space for years to come.
• •Headline: Transform Your Home with Bohemian Elegance. Handpicked Moroccan Rugs. Body: Let the vibrant patterns and rich textures of a genuine Moroccan rug from 33Bohemian redefine your living space. Our collection celebrates the diverse artistry of Berber tribes. Explore the collection and find the perfect expression of your style.
• •Headline: More Than Décor, It's a Connection. Your Journey to Moroccan Artistry Starts Here. Body: From the Atlas Mountains to your home, 33Bohemian bridges the distance to authentic Moroccan craftsmanship. Discover unique, perfectly aged rugs and let us help you create a space that's both beautiful and deeply personal.