Brand Tone

passionate, friendly, and enthusiastic

Brand Values

• •Passion for Plants
• •Quality and Health
• •Customer Satisfaction
• •Community and Connection
• •Supporting Small Business
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (passionate, friendly, enthusiastic, expert), and key messaging points. Share this with anyone creating content.
• •Use "Plant-Lover" Language: Incorporate terminology and phrases that resonate with plant enthusiasts (e.g., "plant parent," "urban jungle," "rare find," "thrive," "variegated beauty").
• •Show, Don't Just Tell, Your Passion: Instead of saying "we are passionate," let it shine through in enthusiastic descriptions, stories about the plants, and genuine excitement for new arrivals. Rachel's "About Me" story is a good example.
• •Maintain a Friendly and Approachable Demeanor: Use welcoming language, address the audience directly (e.g., "you," "your"), and encourage interaction and questions. Offer support and advice readily.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media captions, email newsletters, and product descriptions is harmonious and reinforces the same brand personality. Regularly review content to ensure it aligns.

Social Perception

reliable and passionate source for rare plants and unique plant-themed items

Copy Examples

• •Unleash your inner plant parent! ✨ Discover rare beauties and all the planty goodness your heart desires at MyPlantasy. Your urban jungle awaits!
• •From our passionate hands to yours! 🌱 Each plant at MyPlantasy is nurtured with love and packed with care, ready to thrive in its new home. Got questions? We're always here to help your green dreams grow!
• •Warning: May cause extreme plant happiness! 😉 Explore our latest drop of unique Hoyas, vibrant Philodendrons, and must-have plant accessories. Your collection will thank you!
• •More than just a plant shop, it's a Plantasy! 🌿 We're a community of fellow plant lovers, sharing the joy of green. Find everything you need, from your next rare find to the perfect plant-themed mug for your morning brew.
• •Level up your plant game! 🪴 Whether you're a seasoned collector or just starting your green journey, MyPlantasy has the rare gems, care essentials, and unique plant-inspired treasures to make your space bloom.