Brand Tone

Playful & Humorous, Aspirational & Glamorous, Confident & Bold, Enthusiastic & Effervescent, Dream-Oriented & Magical, Accessible Glamour

Brand Values

• •Self-Expression & Individuality
• •Fun & Joy
• •Confidence & Empowerment
• •Glamour & Fabulousness
• •Pursuit of Dreams
• •Quality Craftsmanship (within its niche)
• •Personal Connection

Best Practices

• •Embrace Amber's Voice (Authentically): Channel Amber Scholl's signature blend of humor, enthusiasm, and 'big sister' advice. Use her catchphrases or a similar linguistic style where appropriate (e.g., 'business bitch,' 'dolls,' 'go get your dreams too girl').
• •Incorporate 'Main Character' & Aspirational Language: Consistently use phrases that empower the customer and evoke a sense of glamour, confidence, and being the star of their own life. Examples: 'main character energy,' 'stand out,' 'make a statement,' 'glamorous.'
• •Use Playful & Engaging Questions/Emojis: Make the copy interactive and visually appealing, especially on social media. Use emojis that align with the glam, fun, and sparkly aesthetic (✨💖👑💎😉).
• •Highlight the 'Affordable Luxury' Angle: While aspirational, emphasize the value in achieving a high-end look without the extreme cost, referencing the quality of the faux materials.
• •Maintain a Positive, Dream-Affirming Narrative: Weave in the 'what if it does?' philosophy and the idea of pursuing dreams and celebrating oneself. The 'angel numbers' aspect and inspirational notes in packaging also contribute to this and can be subtly referenced.

Social Perception

Strongly linked to Amber Scholl, Aspirational but Attainable, Celebratory & Fun, Divided Opinions on Quality vs. Price, Trendy and Statement-Making

Copy Examples

• •Instagram Post for a new sparkly dress: 'Stop scrolling, main character! 👑 Your next OMG-moment just dropped. The 'Midnight Diamond' dress is here to make sure all eyes are on YOU. Life’s too short for boring, babe. Shine accordingly. ✨ #333BeverlyHills #StatementPiece #BeExtraordinary'
• •Product Description for a bold necklace: 'Why blend in when you were born to sparkle? Our 'Hollywood Starlet' necklace isn't just jewelry, it's an attitude. Handpicked by Amber Scholl for the girl who knows her worth and isn't afraid to show it. Go on, darling, the spotlight's waiting. 😉 #333Glam #MainCharacterEnergy #OwnTheRoom'
• •Email Subject Line for a sale: '💸 Psst... Your Glam Upgrade is Calling (at a price you'll LOVE!) 💖' Email Body Snippet: 'Hey Sparkle Queen! Ready to treat yourself? Amber's handpicked faves are now on sale – because feeling fabulous shouldn't break the bank. Get that 333 Beverly Hills glow-up you deserve! What if it DOES come true? It does, right now! 😉'
• •TikTok Video Concept Caption: 'Unboxing my new 333 Beverly Hills haul because I choose ✨glamour✨ every single day! Which piece is screaming YOUR name? Let me know! 👇 #333BeverlyHills #AmberScholl #SparkleSeason #AffordableLuxury #TreatYourself'
• •Website Banner for a jewelry collection: '333 Beverly Hills: Where Dreams Get Dressed in Diamonds (The Finest Faux, Of Course!). Handcrafted sparkle, designed to make you feel like the icon you are. Xx Amber'