Brand Tone

Philosophical, Aspirational, Modern, Engaging

Brand Values

• •Appreciation of Time
• •Living Fully
• •Aesthetic Appeal
• •Mindful Living
• •Modern Style

Best Practices

• •Maintain a consistent philosophical tone, prompting reflection on time and its value.
• •Emphasize the aspirational aspects of the brand, linking watches to success and fully living each moment.
• •Balance modern style with engaging content, especially on social media.
• •Address the target audience in their preferred language, considering the mix of English and Spanish usage.
• •Ensure all copywriting aligns with the core question 'WHAT IS TIME?' to reinforce brand identity.

Social Perception

Aredis is perceived as a modern, stylish brand that values time and encourages reflection and mindful living.

Copy Examples

• •Aredis: Reflect on time, embrace every moment.
• •What is time? Aredis invites you to make the most of it.
• •Live fully, value successes. Aredis.
• •Time is yours. Aredis Studios.
• •Aredis: Where style meets the essence of time.