Brand Tone

Authentic, Quality-Conscious, Informative, Appreciative/Passionate, Elegant & Clean (Visuals), Engaging (TikTok)

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Customer Experience
• •Natural Goodness
• •Bringing Cultures Together

Best Practices

• •Prioritize "Authenticity" and "Quality": Ensure copy always reflects the genuine sourcing, traditional methods (where applicable), and high standard of the products. Use evocative language that transports the customer to the regions of origin.
• •Educate and Inform: Use copy to gently educate them on the uses, benefits, and cultural significance of the products. This builds trust and positions Badiah as an expert.
• •Sensory Language: Appeal to taste, smell, and touch. Describe the "vibrant tang" of sumac, the "fragrant syrups" of sweets, or the "silky feel" of a skincare product. This makes the products more enticing.
• •Maintain a Respectful and Appreciative Tone: Show reverence for the cultures and traditions from which these products originate. This resonates with customers who value authenticity.
• •Visual Consistency Reinforces Verbal Tone: Ensure that the high-quality, clean, and often elegant imagery used on the website and social media is matched by copy that is equally polished, clear, and appealing. The language should complement the visual story.

Social Perception

The products and product categories they represent (authentic Middle Eastern foods, natural skincare) generally have a positive perception among target consumers. There's an appreciation for brands that can deliver genuine ethnic foods and high-quality, natural alternatives in skincare. The professional presentation on their website and active social media engagement projects an image of a serious and committed business.

Copy Examples

• •Unlock a world of flavour. ✨ Our Abeedo Sumac, sourced from the sun-drenched fields of the Mediterranean, brings a vibrant, citrusy tang to your salads, grilled meats, and dips. Taste the authentic difference. #Badiah #AbeedoSpices #AuthenticFlavours #MiddleEasternCuisine #MediterraneanDiet #QualityIngredients
• •Sweeten your moments with tradition. Alkanater's handcrafted Lebanese sweets are a symphony of nuts, pastry, and fragrant syrups – made with recipes passed down through generations. Perfect for gifting or a delightful personal treat. Experience authentic indulgence. Shop now at badiah.com.au! #Badiah #AlkanaterSweets #LebaneseDesserts #AuthenticTreats #MiddleEasternSweets #QualityYouCanTaste
• •Zain Natural Skincare: Pure. Potent. Protective. Embrace the gentle power of nature with ingredients chosen for their efficacy and kindness to your skin. Discover your natural radiance. #Badiah #ZainSkincare #NaturalBeauty #AustralianSkincare #AuthenticCare #QualityFirst
• •Whip up the creamiest hummus in minutes! 😍 Our Abeedo Tahini is the secret. Just blend with chickpeas, lemon, garlic, and a touch of olive oil. Pure, authentic taste, straight from the Middle East to your kitchen! #Badiah #AbeedoTahini #EasyRecipe #HummusLover #MediterraneanFood #AuthenticCooking #Foodie
• •At Badiah, we're passionate about bringing the true essence of Middle Eastern and Mediterranean culinary traditions, and the purity of natural skincare, to your home. Every Abeedo spice, Alkanater sweet, and Zain skincare product is a testament to our commitment to authenticity and quality. Explore our collections and taste the heritage. #Badiah #AuthenticLiving #QualityProducts #MiddleEasternFood #NaturalSkincare