Brand Tone

Elegant & Sophisticated, Bohemian & Free-Spirited, Natural & Authentic, Exclusive & Boutique

Brand Values

• •Quality Craftsmanship
• •Authenticity & Uniqueness
• •Effortless Style
• •Connection to Saint-Tropez
• •Natural Comfort

Best Practices

• •Highlight Authenticity and Craftsmanship: Consistently mention "handcrafted," "100% cotton," "limited quantities," and the "unique variations" that make each piece special.
• •Use evocative language to paint a picture of the Saint-Tropez lifestyle.
• •Emphasize the effortless elegance and relaxed vibe of the clothing.
• •Incorporate sensory details (feel, texture, scent) related to the natural materials.
• •Create a sense of exclusivity and limited availability.

Social Perception

Effortless elegance, luxury, and a relaxed beach-ready vibe

Copy Examples

• •"Each Harmonee Saint-Tropez piece is handcrafted with love, ensuring a unique touch for the discerning woman."
• •"Embrace the effortless elegance of Saint-Tropez with our limited-edition collection of 100% cotton crochet dresses."
• •"Feel the sun on your skin and the gentle breeze in our flowing, bohemian-inspired designs, perfect for a day at the beach or a sunset cocktail."
• •"Discover the beauty of imperfection in our handcrafted garments, where slight variations add to their charm and individuality."
• •"Experience the luxury of natural comfort with our breathable 100% cotton creations, designed for the ultimate Saint-Tropez getaway."