Brand Tone

sophisticated, elegant, and aspirational

Brand Values

• •Quality and Craftsmanship
• •Exclusivity and Distinction
• •Innovation and International Trends
• •Customer Service Excellence
• •Artistic Expression and Storytelling
• •Sustainability

Best Practices

• •Use Elegant and Evocative Language: Choose words that convey sophistication, luxury, and artistry. Describe textures, patterns, and the emotional impact of the designs.
• •Highlight Exclusivity and Quality: Consistently mention the curated nature of the collections, the high-quality materials, and the unique designs not found elsewhere.
• •Focus on Transformation and Inspiration: Frame products as tools for transforming spaces and inspiring a certain lifestyle or aesthetic.
• •Maintain a Professional and Knowledgeable Voice: Demonstrate expertise in design trends, materials, and application, positioning NewWall as a trusted advisor.
• •Ensure Visual and Textual Harmony: The sophistication of the language should match the high-quality imagery used across all platforms.

Social Perception

high-end, reputable supplier of luxury wallcoverings

Copy Examples

• •Elevate your interiors with wallcoverings that speak volumes. Discover the artistry of NewWall – where every design tells a unique story.
• •Source the extraordinary. NewWall offers exclusive access to the world's most coveted artisanal wallcoverings, curated for the discerning eye.
• •Transform your vision into a breathtaking reality. Our experts are dedicated to helping you find the perfect wallcovering to define your space with elegance and innovation.
• •Inspired by global trends, crafted with unparalleled quality. NewWall brings a world of design possibilities to your walls.
• •Beyond decoration, it's an experience. Immerse yourself in the tactile beauty and sophisticated designs of NewWall's curated collections.