Brand Tone

Friendly and Approachable, Creative and Playful, Inspirational and Positive, Personal and Relatable

Brand Values

• •Originality and Uniqueness
• •Joy and Positivity
• •Quality
• •Personal Connection
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality traits (e.g., witty, warm, quirky, encouraging), target audience, and the feeling you want to evoke. Share this with anyone creating content.
• •Use Relatable Language: Speak like your customers. Avoid overly formal or technical jargon. Use everyday words, humor (if appropriate for the brand), and a conversational style.
• •Stay True to Your Themes: If your brand focuses on pets, coffee, and positivity, ensure your copy consistently reflects these themes in an authentic way. Let your passion for these subjects shine through.
• •Incorporate Storytelling (even in small doses): Briefly explain the inspiration behind a design or how a product can fit into a customer's life. This creates a more personal connection than just listing features.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should feel recognizably "Ohelly Designs." Regular review and editing can help maintain this consistency.

Social Perception

The brand is likely perceived as new and growing. The designs are likely seen as cute, trendy, and giftable, appealing to individuals looking for personalized or themed items. The engagement on social media, though nascent, suggests an interest in their product aesthetics. There is no significant negative sentiment found.

Copy Examples

• •For a new coffee mug design: "Sip happens, especially before coffee! ☕️ Our new [Design Name] mug is here to make your mornings a little brighter and a lot more fun. Grab yours and let the good brews roll!"
• •For a pet-themed t-shirt: "Warning: May spontaneously start talking about my dog. 🐶 Wear your heart on your sleeve (literally!) with our new [Pet Breed] tee. Perfect for park strolls and cozy cuddles. #DogObsessed"
• •For an inspirational wall art piece: "Dream bigger, darling! ✨ Add a touch of motivation to your space with our [Quote] wall art. Because your walls deserve to be as inspiring as you are. Link in bio to shop!"
• •For a tote bag for book lovers: "Fueled by caffeine and chapters. 📚 Our new [Book Theme] tote is the perfect companion for your library hauls and bookstore adventures. What are you reading next? #BookwormEssentials"
• •General brand post for Instagram: "Life's too short for boring stuff! 😉 At Ohelly Designs, we're all about adding a pop of personality to your everyday. From quirky mugs to apparel that speaks your mind – find your new favorite thing! #OhellyDesigns #UniqueGifts"