Brand Tone

Fun, Vibrant, Bold, Playful, and Confident

Brand Values

• •Individuality and Self-Expression
• •Boldness and Confidence
• •Active Lifestyle and Adventure
• •Fun and Positivity
• •Quality and Comfort
• •Sustainability

Best Practices

• •Embrace Vibrant & Energetic Language: Use active verbs, enthusiastic adjectives, and words that evoke excitement, fun, and boldness (e.g., "vibrant," "bold," "standout," "adventure," "shine," "unleash," "celebrate," "fearless").
• •Focus on Empowerment and Individuality: Craft messages that encourage customers to express their unique style and feel confident in their own skin. Highlight how the products support an active and adventurous lifestyle.
• •Maintain a Positive and Playful Voice: Keep the tone upbeat, optimistic, and lighthearted. Inject personality and a sense of fun, aligning with the "Pixie and Sherbet" name itself.
• •Clearly Communicate Core Values: Weave in mentions of sustainability, quality, comfort, and the brand's commitment to an active community in a natural and authentic way.
• •Be Visually Consistent with Copy: Ensure that the playful and vibrant tone of the copy is matched by the visual elements used alongside it (e.g., colorful imagery, dynamic photography). While this isn't strictly copywriting, the synergy is crucial for brand consistency.

Social Perception

A lifestyle brand for spirited, active women who love to stand out and live life to the fullest; empowering, vibrant, and eco-conscious.

Copy Examples

• •Headline: Unleash Your Awesome. Body: Life’s too short for boring. Dive into Pixie and Sherbet’s collection of vibrant activewear and swimwear, designed to make you feel as amazing as you are. Ready to make a splash?
• •Social Media Post: Warning: May cause extreme confidence. Our [Product Name, e.g., Eternal Bloom Bikers] are here to help you own your workout and your unique style. Bold prints, sustainable fabrics, and a fit that moves with you. #PixieAndSherbet #LiveBoldly #ActiveVibes
• •Email Subject: Don't Just Live. Glow. ✨ Body: Hey Sunshine! Ready to add a pop of color and a dash of daring to your day? Discover our latest collection of eco-friendly activewear that’s as vibrant and unique as you. Because at Pixie and Sherbet, we believe in shining bright, both inside and out.
• •Product Description Snippet (for a bold print): Why blend in when you were born to stand out? Our [Print Name] leggings are a celebration of fearless fun and vibrant energy. Crafted from premium, eco-conscious materials, they’re designed for comfort, confidence, and all your amazing adventures.
• •Brand Story Snippet: Pixie and Sherbet isn't just activewear; it's a mood. It’s that feeling of a perfect sunny day, a new adventure, and the joy of being unapologetically YOU. We create vibrant, sustainable pieces for spirited women who aren’t afraid to live life in full color. Join our tribe!