Brand Tone

Evocative, Adventurous, and Intriguing

Brand Values

• •Individuality & Self-Expression
• •Appreciation for Story & Heritage
• •Quest & Journey
• •Quality & Design

Best Practices

• •Develop a Brand Story Bible: Document the core narratives, characters (even if archetypal), and symbols that define Argo Odyssee. Refer to this to ensure all copy draws from the same thematic well. This includes consistent use of terms and imagery related to the Argo, the Odyssey, and associated mythology.
• •Create a Lexicon of Brand-Specific Keywords & Phrases: Identify words and phrases that resonate with the "Evocative, Adventurous, Intriguing" tone (e.g., "legend," "quest," "epic," "mythic," "voyage," "discover," "uncharted"). Use these consistently while avoiding jargon that might alienate a broader audience.
• •Embrace Storytelling in All Communications: Whether it's a product description, a social media post, or an email newsletter, frame the content as part of a larger narrative. Connect the apparel to the stories and emotions associated with the brand's core themes.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media. If the imagery is dark and mystical, the copy should reflect that, rather than being overly casual or bright.
• •Understand Your Audience's Connection to the Theme: Engage with the community to understand what aspects of mythology and adventure resonate most with them. Tailor copy to speak to these specific interests and passions, fostering a sense of shared identity and understanding. Use language that acknowledges their knowledge and passion for the subject matter.

Social Perception

Creative, unique, and catering to specific interests (mythology, ancient history, epic narratives)

Copy Examples

• •Headline: Wear Your Myth. Live Your Odyssey. Body: Chart your own course. Our latest collection, inspired by the legendary voyages of old, is crafted for the modern adventurer. Discover designs that speak to the hero within. #ArgoOdyssee #MythicThreads
• •Headline: Answer the Call of Legends. Body: From the shores of Colchis to the trials of Ithaca, epic tales are woven into every fiber. What story will you tell? Explore the Argo Odyssee. #LegendaryStyle #EpicWear
• •Headline: More Than Apparel. It's an Artifact. Body: Each Argo Odyssee piece is a fragment of a larger story, a nod to the gods, heroes, and monsters that shape our imagination. Claim your piece of the legend. #MythologyFashion #AncientInspired
• •Headline: Lost in the Ordinary? Find Your Epic. Body: Life's a journey. Dress for it. The Argo Odyssee collection: for those who seek the extraordinary in the everyday. #AdventureGear #ModernMythology
• •Headline: The Gods May Be Fickle. Your Style Shouldn't Be. Body: Timeless tales meet contemporary design. Stand out with apparel that’s as bold and enduring as the myths themselves. Shop Argo Odyssee. #StatementPiece #MythicVibes