Brand Tone

Elegant, Romantic, and Expressive

Brand Values

• •Self-Expression & Uniqueness
• •Quality & High Value
• •Emotional Connection
• •Customer Focus
• •Artistry & Elegance

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, romantic, expressive, friendly), including preferred vocabulary, sentence structure, and a "do's and don'ts" list for writers.
• •Focus on Emotional Language: Consistently use words and phrases that evoke feelings and connect with the customer's desire to express sentiments like love, gratitude, sympathy, or joy. (e.g., "capture the essence of every emotion," "heartfelt emotions").
• •Highlight Uniqueness and Self-Expression: Reinforce the brand's core vision by incorporating messaging that empowers customers to express their individuality through their choice of flowers.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual presentation of the flowers on the website and social media. Elegant and luxurious descriptions should be paired with high-quality, aesthetically pleasing imagery.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it consistently reflects the desired brand tone and values. Gather customer feedback on how the brand's communication is perceived.

Social Perception

The brand aims to be perceived as a provider of high-quality, expressive floral arrangements that help people convey emotions. The direct customer feedback available is limited but shows examples of both positive experiences with service and some concerns about product quality relative to price.

Copy Examples

• •Melbouqueterie: Where Emotions Blossom. Discover exquisitely crafted floral designs that speak from the heart. Express yourself beautifully.
• •Ignite the spark or cherish a timeless love with our 'Eternal Flame' bouquet. A luxurious ensemble of deep red roses and delicate white lisianthus, artfully arranged to convey passion and devotion. More than flowers, it's a grand romantic gesture.
• •Let the vibrant hues and enchanting fragrances of our latest collection bring a touch of Melbourne's elegance into your home. Each bloom is chosen to help you express life's most precious moments. What story will your bouquet tell today? #melbouqueterie #florist #melbourneflowers #expresyourself #flowerdelivery
• •At Melbouqueterie, we believe in the unique power of flowers to articulate what words sometimes cannot. Our passion lies in curating high-value, breathtaking arrangements that not only adorn your spaces but also celebrate your individuality and deepest sentiments.
• •Send a Whisper of Affection: Fresh Bouquets for Every 'Just Because' Moment.