Brand Tone

Community-Oriented & Inclusive, Enthusiastic & Passionate, Professional & Knowledgeable, Dynamic & Adaptable

Brand Values

• •Community
• •Inclusivity
• •Passion for Pickleball
• •Quality & Expertise
• •Growth & Development
• •Fun & Fitness

Best Practices

• •Always Emphasize Community: Use words like "community," "together," "join us," "friendly," and "welcoming." Highlight player stories and group events.
• •Keep it Enthusiastic and Positive: Use exclamation points appropriately, and employ vibrant, energetic language. Focus on the joy and excitement of pickleball.
• •Be Inclusive in Your Language: Address all skill levels, from beginners to advanced players. Ensure imagery and messaging reflect diversity.
• •Highlight Expertise and Quality (Without Being Elitist): Mention certified instructors, top-quality gear, and excellent facilities to build trust, but always circle back to accessibility for everyone.
• •Stay Authentic and Passionate: Let the genuine love for pickleball shine through. Share news about the sport, tips, and the center’s own journey and passion.

Social Perception

Positive & Welcoming Hub, Premier Destination, Community Builder, Resourceful & Resilient

Copy Examples

• •Headline: Your Santa Monica Pickleball Home Awaits! Body: "Whether you're a seasoned pro or just pickleball-curious, find your court, your gear, and your community right here. Join the fun at LA's top pickleball destination! #SMPickleball #PickleballCommunity" (Tone: Community-Oriented, Inclusive, Enthusiastic)
• •Headline: Level Up Your Game with LA's Best! Body: "Our expert coaches and top-tier facilities are here to help you dominate the dink! From private lessons to competitive leagues, discover your potential at Santa Monica Pickleball Center. Book your session today! #PickleballPro #SantaMonicaPlays" (Tone: Professional, Knowledgeable, Encouraging)
• •Headline: More Than a Sport, It's a Lifestyle! Body: "Experience the energy, the fitness, and the friendships. Santa Monica Pickleball Center is where the passion for pickleball comes alive. Swing by our pro shop or hit the courts! #PickleballLife #SMPC" (Tone: Enthusiastic, Passionate, Community-Oriented)
• •Headline: From Zero to Pickleball Hero – We’ve Got You Covered! Body: "Never held a paddle? No problem! Our beginner clinics and friendly open play sessions are the perfect way to dive into the nation's fastest-growing sport. All ages, all levels, all welcome! #LearnPickleball #InclusiveFun" (Tone: Inclusive, Encouraging, Welcoming)
• •Headline: The Best Gear, The Best Games, The Best Pickleball Community in LA! Body: "Gear up at the largest pickleball retail shop in Los Angeles and then hit our pristine courts. At Santa Monica Pickleball Center, we're all about elevating your pickleball experience. What are you waiting for? #PlayPickleball #TopPickleballLA" (Tone: Professional, Enthusiastic, Community-Oriented)