Brand Tone

Aspirational yet Accessible, Direct and Informative, Enthusiastic, Customer-Oriented

Brand Values

• •Style/Fashion-consciousness
• •Accessibility/Convenience
• •Quality (Stated)
• •Customer Satisfaction (Stated)
• •Modernity

Best Practices

• •Develop a Simple Style Guide: Outline your core brand voice attributes (e.g., "Aspirational, Direct, Enthusiastic, Youthful"). Include preferred terminology (e.g., "sunnies" vs. "sunglasses," if you choose a more casual slant) and words to avoid. Share this with anyone creating content.
• •Focus on "Your Style, Your Link": Consistently weave in the idea that LinkdBcn products help customers express their personal style and connect with current trends. Use "you" and "your" frequently to make it personal.
• •Balance Aspiration with Accessibility: Use vibrant, positive language that speaks to looking and feeling good ("elevate your look," "own your style"), but ensure calls to action and product information are clear, direct, and unpretentious. Avoid overly complex or jargony fashion language.
• •Keep it Visually Connected: Ensure your copy complements your product imagery. If the image is chic and modern, the copy should echo that. Use descriptive adjectives that reflect the visual style of the products.
• •Review and Refine: Regularly review your website copy, social media posts, and ad creatives. Do they sound like they're coming from the same brand? Are they engaging? Use analytics (like Instagram insights) to see what type of messaging resonates best with your audience and adjust accordingly.

Social Perception

Emerging Brand, Niche Accessory Provider, Visually-Oriented, Trust (Developing), Generally Neutral

Copy Examples

• •Shade up your style! 🕶️✨ Our new collection of sunnies just dropped, blending timeless cool with the latest trends. Find your perfect pair to own every sunny day. Tap the link in bio to explore! #LinkdBcn #NewArrivals #SunglassesFashion #AccessorizeYourLife #StyleStatement
• •LINKDBCN: Your Link to Effortless Style. Discover curated watches and sunglasses that define your look. Shop Now & Accessorize Your Life.
• •Meet The Voyager – where classic design meets modern adventure. Crafted for precision and styled for impact, this watch isn't just an accessory; it's a statement. Ready to elevate your wrist game? Add to Cart.
• •🔥 Hot Deals on Cool Styles! Up to 30% Off LinkdBcn Faves!
• •We believe great style shouldn't be complicated. At LinkdBcn, we're passionate about bringing you fashion-forward accessories – from statement sunglasses to timeless watches – that let you express your unique vibe. We're here to help you accessorize your life, effortlessly.