Brand Tone

Approachable, Engaging, Youthful, Trendy, Conscious, Caring, Value-Oriented, Proudly Mexican/Local

Brand Values

• •Style & Individuality
• •Sustainability/Environmental Care
• •Eye Health & Protection
• •Quality & Satisfaction
• •Community/Connection

Best Practices

• •Highlight Key Values Consistently: Weave in mentions of style, eco-friendliness, eye protection, and quality in various communications, reinforcing what the brand stands for.
• •Stay Visually and Verbally Aligned with Youthful Trends (Especially on TikTok/Instagram): Continue using relevant hashtags, engaging questions, and a vibrant, energetic voice appropriate for these platforms.
• •Emphasize the "Unique" and "Storytelling" Aspect: Connect the designs to inspiration (like Mexican locales or "el barrio") to build a stronger emotional connection beyond just the product.
• •Be Clear and Direct About Value Propositions: Clearly communicate sales, guarantees, and the practical benefits of the sunglasses (e.g., polarized, UV protection, floating capability) to build trust and encourage purchase.
• •Maintain a consistent tone across all platforms, adjusting the format to fit each platform's audience and style.

Social Perception

Positive Engagement, Appreciation for Design and Materials, Interest in Promotions, Value of fashion, functionality, and unique materials like bamboo.

Copy Examples

• •Link in bio for 50% off!
• •Shop our latest wooden frames now!
• •Find your perfect pair and enjoy our satisfaction guarantee.
• •Upgrade your look today!
• •Explore our collection of bamboo and wooden sunglasses – light, durable, and always stylish.