Brand Tone

informative, spiritual, and welcoming

Brand Values

• •Authenticity and Quality
• •Spiritual Well-being and Harmonization
• •Expertise and Passion
• •Customer Guidance and Support
• •Responsibility
• •Connection and Community

Best Practices

• •Embrace Spiritual Language Authentically: Use terms related to energy, healing, chakras, harmony, and mindfulness consistently and respectfully. Avoid overly commercial or sensational language that could undermine the spiritual focus. Ensure the language feels genuine and knowledgeable.
• •Focus on Benefits and Purpose: Beyond describing the physical product, highlight its intended purpose, energetic properties, or how it can contribute to the customer's well-being or spiritual practice, as they do by stating "Creemos que cada mineral y cada aroma tienen una historia y un propósito".
• •Maintain a Welcoming and Inclusive Voice: Address the audience as fellow seekers or members of a community. Use inviting phrases and offer guidance, reinforcing the "Atención personalizada" they promise.
• •Educate and Inform: Provide valuable information about the products, their origins (if known and positive, like "minas responsables"), and their uses. This builds trust and positions the brand as an expert resource.
• •Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the visual presentation on the website and social media. Images should evoke the same sense of calm, spirituality, and natural beauty that the text aims to convey.

Social Perception

positive

Copy Examples

• •Discover the ancient wisdom and vibrant energy of the Earth with TodoMineral.es. Each crystal, stone, and incense is handpicked to guide you on your journey to balance and spiritual well-being. Explore our collection and find your connection.
• •Embrace tranquility with our natural Amethyst. Known for its calming energies and ability to enhance spiritual awareness, this beautiful crystal is a perfect companion for meditation and peaceful spaces. Let TodoMineral.es help you create your sanctuary.
• •Ever wondered how to align your chakras for greater harmony? Our latest guide explores simple yet powerful ways to connect with your body's energy centers. Journey with us at TodoMineral.es to unlock your inner potential.
• •Welcome to our newest arrivals! TodoMineral.es is thrilled to present a curated selection of rare minerals and handcrafted spiritual tools, each with a unique story and energy. Explore the magic and elevate your practice.
• •What does spiritual well-being mean to you? Share your thoughts and connect with fellow seekers in the TodoMineral.es community. We believe in the power of shared journeys and a space filled with positive energy.