Brand Tone

Edgy & Rebellious, Authentic & Direct, Confident & Bold, Community-Oriented (subtly)

Brand Values

• •Self-Expression & Individuality
• •Quality
• •Unique Design
• •Authenticity
• •Living Life to the Fullest/Rebellion

Best Practices

• •Embrace the Edge: Don't shy away from slightly provocative, confident, and bold language. Use words that evoke rebellion, independence, and authenticity.
• •Keep it Concise & Punchy: Especially for social media, get straight to the point. Use strong verbs and impactful phrases. Avoid overly elaborate or fluffy language.
• •Speak the Audience's Language: Understand the slang, and cultural references of the streetwear and "outlaw" subcultures, but use them authentically, not forced.
• •Highlight Exclusivity & Quality: Remind the audience of the unique designs and high-quality materials. Phrases like "limited drop," "premium," or "built to last" can reinforce this.
• •Anchor in Authenticity: Whether it's a nod to Cincinnati roots, the philosophy of "Live Forever Die Whenever," or the "outlaw" spirit, ensure the copy feels genuine to the brand's core identity. Avoid generic marketing speak.

Social Perception

For the Non-Conformist, Associated with Quality & Unique Aesthetics, Philosophically Resonant, Streetwear Savvy, Locally Rooted

Copy Examples

• •Instagram Post (New T-shirt Drop): Image: Model wearing a new edgy graphic tee in an urban setting. Copy: "No apologies. No regrets. Just damn good threads. The [T-Shirt Name] is here. Live Fast. Dress Well. ⛓️ LFDW. #LiveForeverDieWhenever #Streetwear #OutOfLine"
• •Facebook Ad (Brand Awareness): Image: Collage of different LFDW apparel and lifestyle shots. Copy: "This ain't your mainstream mall gear. LFDW is for the ones who write their own rules. High-quality, hard-hitting designs forged in Cincinnati. Wear it loud. Shop the collection: [Link] #LFDW #OutlawApparel #StreetStyle"
• •TikTok Video Caption (Behind the Scenes - Printing a Hoodie): Video: Fast-paced clips of a hoodie being screen-printed with a bold design. Caption: "Ink, sweat, & no tears. 🔥 Fresh batch of [Hoodie Name] coming hot. Get yours before they’re ghost. #LFDW #StreetwearManufacturing #CincinnatiMade #LimitedDrop"
• •Email Newsletter Subject Line (Exclusive Offer): Subject: "For The Few: Your Exclusive LFDW Code Inside." Body Snippet: "We don't do 'ordinary.' And neither do you. Here's a little something for being part of the LFDW syndicate..."
• •Product Description (for a Barbed Wire Logo Hat): "Life's got edges. So should your style. The LFDW Barbed Wire cap: premium construction, unapologetic design. Not for the faint of heart. Crown your independence. #LiveForeverDieWhenever #StreetwearEssentials #Headwear"