Brand Tone

Promotional and Direct, Value-Oriented, Informal but Transactional, Helpful (Customer Service)

Brand Values

• •Value for Money/Savings
• •Accessibility
• •Variety
• •Convenience

Best Practices

• •Always Lead with Value: Ensure that the primary message of any copy highlights the discount, savings, or benefit to the customer's wallet. The name "Level Descontos" itself sets this precedent.
• •Use Clear and Direct Language: Avoid jargon or overly complex sentences. The copy should be easy to understand and prompt action (e.g., "Shop Now," "Get the Deal").
• •Incorporate Urgency (When Applicable): For special promotions or limited stock, use phrases that create a sense of urgency to encourage immediate purchase (e.g., "Limited Time," "While Stocks Last").
• •Maintain a Friendly and Accessible Voice: While promotional, the tone should still feel approachable. Using emojis (appropriately for the platform, like Instagram) can help, as can a helpful customer service tone in communications.
• •Be Consistent Across All Channels: Whether it's the website, Instagram posts, or customer service interactions, the emphasis on discounts and value should be uniform, reinforcing the brand's core identity. Ensure product descriptions also highlight the value proposition.

Social Perception

Emerging Brand, Discount-Focused, General E-commerce Entity

Copy Examples

• •Headline: "Unlock Massive Savings! 🔥 Your Favorite Gadgets Now Up To 50% OFF at Level Descontos!" Body: "Don't wait! Grab incredible deals on electronics, home essentials, and more. Free shipping on orders over X! Shop now and save big. 👉 [Link to Website]"
• •Headline: "Level Up Your Lifestyle, Not Your Spending! 💰" Body: "Discover amazing products at prices you won't believe. Level Descontos brings you daily deals that make life better and more affordable. What will you discover today? #LevelDescontos #Savings"
• •Headline: "Why Pay Full Price? 🤔 Smart Shopping Starts at Level Descontos." Body: "Get the best bang for your buck! From fitness gear to trending accessories, we've got the discounts you've been looking for. Easy shopping, fast delivery. Your wallet will thank you! 😉 [Link to specific product category]"
• •Headline: "💥 Flash Sale Alert! 💥 Limited-Time Offers You Can't Miss at Level Descontos!" Body: "Hurry! These deals are disappearing fast. Top products, rock-bottom prices. Click the link to snag yours before they're gone! #FlashSale #Deals #LevelDescontos"
• •Headline: "Your One-Stop Shop for Amazing Discounts! Welcome to Level Descontos. 🎉" Body: "Tired of searching for the best prices? We bring them to you! Explore our huge selection and enjoy fantastic savings every day. Plus, get cashback on your purchases! Learn more: [Link to Cashback Info/Homepage]"