Brand Tone

Modern & Stylish, Playful & Creative, Customer-Focused & Friendly, Eco-Conscious

Brand Values

• •Quality Craftsmanship
• •Modern Design & Aesthetics
• •Sustainability & Environmental Responsibility
• •Customer Satisfaction
• •Innovation

Best Practices

• •Embrace Modern & Descriptive Language: Use words that evoke style, uniqueness, and contemporary design (e.g., 'sleek,' 'minimalist,' 'artistic,' 'innovative,' 'chic,' 'vibrant').
• •Inject Playfulness (Where Appropriate): Don't be afraid to use lighthearted, creative, and slightly whimsical language, especially for more unique or 'cheeky' products. This aligns with product names like 'Squiggly Twist.'
• •Highlight Eco-Friendly Aspects Clearly & Simply: When mentioning sustainability, be direct and use accessible terms like 'eco-friendly,' 'sustainable bioplastic,' 'plant-based materials.' Avoid overly technical jargon.
• •Maintain a Customer-Centric & Friendly Voice: Frame copy around customer benefits. Use welcoming and approachable language in all communications, from product descriptions to customer service responses. Reflect the 'speedy replies' and 'rave reviews' ethos.
• •Ensure Visual & Textual Cohesion: The modern, clean, and often playful aesthetic of the products should be mirrored in the tone of the copy. The words should feel like they belong with the visuals presented on the website and social media.

Social Perception

Highly Positive Customer Feedback, Appreciation for Design & Uniqueness, Responsive and Reliable, Eco-Friendly Appeal

Copy Examples

• •Headline: Say goodbye to boring light switches! Modernize your space with Lellume. Body: Discover our collection of 3D-printed light switch covers, designed to add a touch of playful elegance to any room. Crafted with style and a nod to sustainability. Shop now and switch up your decor!
• •Instagram Caption: Plant parents, rejoice! 🌱 Our eco-friendly pots are here to give your green-babies a stylish new home. Made from sustainable bioplastic, because your plants (and the planet) deserve the best. #LellumeDesigns #EcoDecor #ModernPlanters #3DPrinted
• •Product Description (for a Wavy Switch Plate): Make waves in your home decor! Our Wavy Line Switch Plate brings a fun, contemporary vibe to your walls. Precision 3D-printed for a flawless finish. It’s not just a switch plate, it’s a conversation starter. Get yours and let the style flow!
• •Email Subject Line: ✨ Psst! Your Walls Are Calling for a Makeover... Email Body Snippet: Tired of the same old, same old? Lellume’s unique, 3D-printed decor is here to inject personality and modern flair into your home. From quirky switch plates to chic planters, find your next favorite piece today!
• •TikTok Video Idea: Fast-paced montage showcasing various colorful and uniquely shaped light switch covers being easily installed, with upbeat, trendy music. Text overlay: Upgrade your room's vibe in seconds! ✨ #Lellume #HomeDecor #DIY #3DPrinting #UniqueDesigns