Brand Tone

Humorous & Witty, Friendly & Approachable, Playful & Lighthearted, Enthusiastic

Brand Values

• •Uniqueness & Originality
• •Joy & Laughter
• •Quality
• •Customer Satisfaction
• •Conversation Starting

Best Practices

• •Embrace Humor Authentically: Don't force jokes. Let the humor flow naturally from the products and relatable situations. Use puns, witty observations, and lighthearted sarcasm where appropriate.
• •Keep it Conversational: Write as if you're talking to a friend. Use contractions, informal language (while maintaining professionalism), and directly address the audience (e.g., "you," "your").
• •Focus on the Fun/Benefit: Highlight how the products bring joy, laughter, or make a statement. Instead of just describing a mug, describe the experience of drinking from a hilarious mug.
• •Use Enthusiastic Language: Words like "awesome," "hilarious," "epic," "guaranteed to," "you'll love" can convey excitement, but use them judiciously to avoid sounding insincere.
• •Develop a "Brand Voice" Guide: Even a simple one-page guide outlining key tone words (e.g., witty, playful, friendly), things to avoid (e.g., offensive humor, overly formal language), and examples of good/bad copy can help ensure everyone writing for the brand stays consistent.

Social Perception

As a Go-To for Novelty Gifts, Fun and Engaging, Relatable, Emerging Brand

Copy Examples

• •Product Ad (Mug): "Warning: May spontaneously start talking about how awesome this mug is. Side effects include extreme happiness and coffee addiction. Grab yours before your colleagues get jealous!"
• •Social Media Post (T-Shirt): "Is 'adulting' not what you signed up for? We feel you. This tee gets it. Link in bio to wear your feelings (and look ridiculously cool doing it)."
• •Email Subject Line (Promotion): "Your Search for the Funniest Gift Ever Ends NOW! (You're Welcome 😉)"
• •Website Banner (New Arrivals): "Freshly Baked Quirkiness! Our New Arrivals Are Here to Make You LOL. Don't Blame Us If You Snort-Laugh."
• •About Us Snippet: "At Riffsy, we believe life's too short for boring gifts. We're on a mission to hunt down the most unique, hilarious, and downright quirky treasures that'll make you (and everyone else) smile. So go on, embrace the weird!"