Brand Tone

Feminine, confident, and empowering.

Brand Values

• •Confidence
• •Empowerment
• •Versatility
• •Femininity
• •Style

Best Practices

• •Maintain a consistent feminine and confident tone across all copy.
• •Emphasize the versatility of clothing items, highlighting their suitability for various occasions.
• •Clearly differentiate Ice & Rose from similar-named businesses to avoid confusion.
• •Use empowering language to showcase how the clothing helps women feel good and stylish.
• •Incorporate customer testimonials and reviews to build trust and credibility.

Social Perception

A boutique that empowers women to feel confident and stylish through versatile and feminine apparel.

Copy Examples

• •"Feel confident and beautiful in our latest shapewear collection, designed to enhance your natural curves."
• •"From gym to swim, our versatile activewear will keep you stylish and comfortable all day long."
• •"Discover the perfect dress for any occasion, whether it's a night out or a casual brunch with friends."
• •"Our shapewear is designed to empower you to embrace your body and feel your best."
• •"We believe that every woman deserves to feel confident and beautiful in her own skin. Our clothing is designed to help you do just that."