Brand Tone

Authentic, community-focused, slightly edgy, and expressive. Combines local pride with a streetwear vibe.

Brand Values

• •Authenticity/Originality
• •Community/Local Pride
• •Self-Expression/Individuality
• •Ethical Practices
• •Quality

Best Practices

• •Use inclusive language and avoid slang that might exclude potential customers.
• •Highlight the Texas origin and hand-made aspect of the products in all communications.
• •Showcase the brand's involvement in local Dallas events and collaborations.
• •Use storytelling to connect products to the community and cultural statements.
• •Maintain transparency regarding the ethical and sustainable practices mentioned on the website.

Social Perception

A brand that represents Dallas local culture, individuality, and community pride with a touch of streetwear edge.

Copy Examples

• •"Hand-made in Texas, just for you."
• •"Rep your city with our 'I Love Dallas' tee."
• •"Created by US for US: Limited edition drop for BlackXOnTheBlock."
• •"Embrace your individuality with our 'Popular Loner' collection."
• •"Sustainable style, crafted with care in the heart of Dallas."