Brand Tone

Fun and Playful, Creative and Expressive, Community-Oriented, Approachable and Enthusiastic, Professional yet accessible (for apparel)

Brand Values

• •Fun & Joy
• •Creativity & Self-Expression
• •Quality & Functionality (for apparel)
• •Accessibility/Affordability
• •Community Engagement
• •Innovation

Best Practices

• •Embrace the Fun: Always inject a sense of playfulness and enthusiasm, especially when talking about the Gallop Glitter line. Use vibrant, energetic language and don't be afraid of emojis where appropriate (especially on social media).
• •Focus on Expression and Creativity: Highlight how the products allow riders to personalize their experience and showcase their (and their horse's) personality. Use words that inspire creativity.
• •Keep it Relatable and Accessible: While showcasing quality, ensure the language isn't overly technical or exclusive. Make it feel like a conversation with a fellow horse enthusiast.
• •Encourage Community Interaction: Regularly ask questions, run polls, encourage photo sharing, and use community-centric hashtags to foster engagement and make followers feel part of the "sparkle squad."
• •Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the visuals. If the image is fun and playful, the copy should be too. For apparel, if the image is more about performance and style, the copy can reflect that while still being approachable.

Social Perception

Positive (for Gallop Glitter), Mixed (product performance based on limited Amazon reviews), Emerging Brand, In tune with social media trends, especially on TikTok.

Copy Examples

• •Instagram Post (Image: Horse with a fun glitter stencil): Unleash your pony's inner sparkle! ✨ Our 'Shooting Star' Gallop Glitter stencil is perfect for making a statement at the barn or your next rally. Easy to apply, dazzling to see! What design will you rock? #ArmorEquestrian #GallopGlitter #EquestrianFun #HorseyStyle #GlitterMakesEverythingBetter
• •TikTok Video Teaser (Fast-paced clips of glitter application and happy horses): Weekend vibes incoming! 🤩 Level up your ride with Gallop Glitter. Stencils, sprays, gels - we've got all you need to shine! ✨🐴 Show us your glitter looks! #HorseTok #GallopGlitter #ArmorEquestrian #DIYHorse #SparkleSquad
• •Facebook Ad (Carousel showing different glitter products): Why be dull when you can dazzle? Armor Equestrian's Gallop Glitter collection is here to add some serious fun to your equestrian life! From subtle shimmers to bold stencil art, find your horse's next favorite look. Shop now and let the sparkle begin! #ArmorUpYourRide #EquestrianGlowUp #HorseFashion
• •Product Description (Gallop Glitter Mane & Tail Gel): Get ready for manes and tails that mesmerize! Our Gallop Glitter Gel is packed with vibrant, horse-safe sparkle that catches the light with every swish. Easy to apply, easy to love, and perfect for adding that extra oomph to your grooming routine. Go on, let them shine! #ManeAttraction #TailOfSparkle #ArmorEquestrian
• •Email Subject Line (for a sale): ✨ Sparkle Alert! ✨ Score [X]% Off Your Favorite Gallop Glitter Goodies!