Brand Tone

Artisanal & Crafted, Elegant & Minimalist, Serene & Natural, Personal & Authentic, Warm & Evocative, Conscious & Purposeful

Brand Values

• •Craftsmanship & Quality
• •Natural Inspiration
• •Authenticity & Storytelling
• •Sustainability & Ethical Production
• •Individuality & Self-Expression
• •Mindful Consumption & Slow Fashion
• •Bold Minimalism & Abstraction

Best Practices

• •Embrace Sensory Language: Use words that evoke the feeling of the Mediterranean – warmth, light, sea, gentle breezes, textures of sand and stone. Connect to the "mind / body / soul, the metaphysical / physical natural world, and life / travel / nostalgia."
• •Highlight the "Handmade" and "Artisanal" Aspects: Consistently remind the audience of the care, skill, and personal touch that goes into each piece. Emphasize "slow fashion" and "made-on-demand" benefits.
• •Weave in the "Why": Share the inspiration behind collections or specific pieces, linking back to nature, travel, or the founder's journey and values like sustainability and being a BIPOC-woman-owned business.
• •Maintain an Elegant and Slightly Poetic Voice: Use clear, concise language but allow for a touch of warmth, romance, and aspiration. Keep the tone sophisticated yet approachable.
• •Visual-Verbal Harmony: Ensure the copy directly complements the minimalist, natural, and high-quality aesthetic of the product photography and videography. The words should feel like a natural extension of the visuals.

Social Perception

Positive & Admiring, Aesthetically Pleasing, Trustworthy & Values-Driven, Aspirational, Creative & Multidisciplinary

Copy Examples

• •Bask in the glow. Our Solara hoops, handcrafted with a touch of Mediterranean sunshine and whispered sea breezes. Each piece is a slow-made treasure, just for you. ✨ #PalmaSol #HandmadeJewelry #MediterraneanSoul #SlowFashionGems
• •The ‘Sirena’ Necklace: Dive into serene elegance. Inspired by the tranquil blues of coastal waters, this piece is mindfully handcrafted in our studio, reflecting the light with every movement. Made to order, ensuring yours is as unique as the treasures of the sea. Wear a story of sun, soul, and sustainable artistry.
• •Hello Sunshine, At Palma Sol, we believe in jewelry that tells a story – of slow, thoughtful creation and the timeless beauty of the natural world. Discover our latest arrivals, each piece born from a love for artisanal craftsmanship and the serene spirit of the Mediterranean. [Link to New Arrivals]
• •Adorn Yourself with Intention. Palma Sol offers more than just jewelry; we offer wearable art infused with the warmth of the Mediterranean and a commitment to sustainable practices. Each design is handcrafted with passion and purpose. Explore the collection and find your story. #ArtisanJewelry #PalmaSolStudio #ConsciousLuxury
• •From our hands to yours ☀️💖 Each Palma Sol piece is a little bit of sunshine, handcrafted with love and inspired by the Mediterranean dream. Wear your story. #HandmadeProcess #JewelryMaking #SlowLiving #MediterraneanVibes #PalmaSol