Brand Tone

Professional, Experienced, Reliable, Efficient, Customer-Focused, Approachable, Direct, and No-Nonsense.

Brand Values

• •Quality
• •Customer Service
• •Reliability & Speed
• •Competitive Pricing
• •Experience & Expertise
• •Ease of Use

Best Practices

• •Emphasize Reliability and Expertise: Consistently weave in mentions of experience, quality sourcing (e.g., "quality European products"), and efficient service (e.g., "fast dispatch," "expert advice").
• •Focus on Solutions and Benefits: Highlight how the products meet customer needs – durability, fitness for purpose, continuity of supply.
• •Maintain a Direct and Clear Style: Use straightforward language and avoid jargon to ensure customers can easily understand product information and benefits.
• •Showcase Customer Focus: Highlight excellent customer service and willingness to help.
• •Quantify Claims: Back up claims of reliability and speed with specific details, such as "same day dispatch" or "next day delivery."

Social Perception

Highly Positive, Trusted Supplier, Dependable for Specific Needs, and Efficient.

Copy Examples

• •Over 40 years of experience in hydraulics and agricultural products.
• •Supplying quality European products.
• •Next day delivery available on all orders.
• •Free delivery on orders over £100.
• •Excellent customer service. Happy to help.