Brand Tone

Informative & Educational, Reassuring & Trustworthy, Aspirational & Elegant, Supportive & Community-Oriented, Positive & Uplifting

Brand Values

• •Efficacy & Results-Driven
• •Quality & Science-Backed
• •Natural Beauty & Wellness
• •Customer Trust & Transparency
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., adjectives like "informative," "elegant," "reassuring"), preferred vocabulary (and words to avoid), grammar style, and level of formality. Share this with anyone creating content.
• •Always Lead with Benefits, Support with Facts: Highlight how the product improves the customer's life (e.g., "firmer skin," "more confidence") and then back these claims up with scientific evidence, ingredient quality, or testimonials to maintain a trustworthy and informative tone.
• •Speak to Your Audience's Aspirations and Concerns: Understand what your target audience (likely women concerned with aging, skin health, and overall wellness) desires and fears. Address these points with empathy and positive solutions, reinforcing an aspirational yet supportive tone.
• •Maintain Visual and Textual Harmony: Ensure that the imagery and design elements used alongside the copy reflect the same elegant, clean, and premium feel. Inconsistency here can dilute the brand message.
• •Review and Refine Regularly: Periodically audit your content across all platforms (website, social media, ads, emails) to ensure it aligns with the defined brand tone. Solicit feedback and be prepared to make adjustments as the brand evolves or as you learn more about your audience's response.

Social Perception

Positive, Premium Product, Credible, Effective Anti-Aging Solution, Community Focused (among users)

Copy Examples

• •Did you know our clinically proven Verisol® collagen in Collagen Lift® Paris works from within to replenish your skin's natural collagen levels? Experience visibly reduced wrinkles and improved skin elasticity in as little as 28 days. Backed by science, loved by you.
• •Unlock timeless radiance. Collagen Lift® Paris: Your daily ritual for luminous skin, resilient hair, and graceful aging. Discover the art of beauty, redefined from within.
• •Join thousands of women across Benelux who are rediscovering their glow with Collagen Lift® Paris! ✨ Share your journey with #CollagenLiftStory and see how others are embracing their best skin. Your transformation inspires us all!
• •Tired of fine lines and dull skin? Collagen Lift® Paris delivers a potent dose of drinkable collagen, hyaluronic acid, and essential nutrients to effectively combat the signs of aging. See the difference. Feel the confidence.
• •Embrace every age with vitality and confidence. Collagen Lift® Paris is more than just a supplement; it's a commitment to feeling beautiful and healthy, inside and out. Let your inner youth shine!