Brand Tone

Empowering & Confident, Bold & Expressive, Elegant & Artistic, Unique & Authentic, Sensual & Edgy

Brand Values

• •Empowerment
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Artistic Integrity
• •Authenticity

Best Practices

• •Embrace Strong, Evocative Language: Use words that convey confidence, artistry, boldness, and empowerment. Think unleash, dare, ignite, embody, fearless.
• •Focus on Individuality and Self-Expression: Frame products as tools for the wearer to express their unique identity and story, rather than just fashion items.
• •Highlight Craftsmanship and Artistic Vision: Emphasize the designer's touch, the quality of materials, and the unique, handcrafted nature of the pieces. This reinforces value and authenticity.
• •Speak Directly to an Empowered Audience: Address the customer as someone who is confident, expressive, and appreciates artistry and standing out. Use an inclusive yet assertive tone.
• •Maintain a Balance of Elegance and Edge: While the brand has a rebellious and bold side, ensure the language also reflects the elegance and artistic quality inherent in the designs. Avoid slang that might cheapen the perception of craftsmanship.

Social Perception

High-Quality & Unique, Empowering & Transformative, Niche & Artistic, Designer-Led

Copy Examples

• •Headline: Unleash Your Inner Fire. This isn't just jewelry, it's your power embodied. Body: Crafted by artist Lisa Majun, each body chain is a bold statement of elegance and rebellion. Feel the meticulous design, embrace your story. Wear it loud. Be unforgettable.
• •Headline: Dare to Adorn. Define Your Presence. Body: Lisa Majun body chains: where quality craftsmanship meets avant-garde expression. Move beyond the ordinary and into a realm where your style speaks volumes. Find the piece that's undeniably you.
• •Headline: More Than Metal. It’s a Second Skin. An Extension of You. Body: From the vibrant energy of Berlin and Goa to your unique silhouette. Lisa Majun designs are for those who live artfully and express fearlessly. Discover jewelry that empowers your every move.
• •Headline: The Art of Being Seen. The Power of Being You. Body: Stand out. Turn heads. Our body chains are handcrafted to not just accessorize, but to amplify your authentic self. Bold, elegant, and as unique as your journey.
• •Headline: Elegance with an Edge. Confidence by Design. Body: Lisa Majun offers more than exquisite body jewelry; we offer a way to own your narrative. Each piece is an invitation to express your individuality with passion and artistry. What story will you tell?