Brand Tone

Enthusiast-Focused & Knowledgeable, Community-Oriented & Approachable, Direct & Sales-Oriented, Modern & Clean

Brand Values

• •Accessibility to Specialized Products
• •Quality & Performance
• •Customer Support & Engagement
• •Supporting the DIY/Customization Trend
• •Indian Market Focus

Best Practices

• •Continuously engage with the Indian mechanical keyboard and gaming communities to understand their evolving lingo, preferences, and pain points. Use language they use.
• •Let genuine passion for the products and the hobby shine through. Avoid overly corporate or generic marketing speak. Share the excitement of new tech and custom builds.
• •Ensure product descriptions are both detailed (specs, materials, compatibility) and easy to understand. Explain the benefits of features, not just the features themselves.
• •Especially in customer interactions, social media comments, and FAQs, be helpful, patient, and encouraging. Foster a sense of belonging to the Esckey community.
• •Create internal guidelines that define the brand's tone for different platforms, including preferred terminology, level of formality, and examples of on-brand and off-brand copy.

Social Perception

Positive among Niche Communities, Emerging Player, Concerns about Trust (from automated tools), Valued for Customer Service

Copy Examples

• •Unlock Your Ultimate Setup. Dive into India's curated collection of mechanical keyboards, pro-grade mice, and custom modding gear. Your endgame starts with Esckey.
• •Feel the difference with every keystroke. Introducing the [Switch Name] – engineered for a [tactile/linear/clicky] response, offering [X]g actuation force for lightning-fast inputs. Perfect for gamers and typists who demand precision. Join the Esckey community to share your build!
• •Fresh drop! 🔥 The much-awaited [Product Name] has landed at Esckey.in. Precision engineering meets sleek design. Get yours before they're gone! Link in bio. What are you building next? Tag us in your setups! #EsckeyIndia #MechanicalKeyboard #GamingMouse #CustomPCIndia
• •Born from a passion for performance and customization, Esckey.in is dedicated to bringing the best mechanical keyboards, mice, and accessories to the Indian enthusiast community. We're more than a store; we're fellow builders and gamers. Got questions? We're here to help!
• •Esckey Exclusive: Level Up Your Gear with 15% Off Switches & Keycaps!