Brand Tone

Elegant, Sophisticated, Approachable & Reassuring

Brand Values

• •Uniqueness & Individuality
• •Elegance & Style
• •Quality
• •Customer Satisfaction
• •Lightness (Leveza)

Best Practices

• •Embrace "Leveza e Singularidade" (Lightness and Uniqueness): Consistently weave these core concepts into all descriptions, posts, and even customer service interactions.
• •Tell Stories: Expand on the idea that "our bags carry stories." Use customer testimonials (with permission), or craft narratives around the inspiration for different bag designs or how they fit into various lifestyles.
• •Highlight Value & Assurance: Regularly remind customers of the satisfaction guarantee, free shipping offers, and any special promotions to build trust and encourage purchase.
• •Use High-Quality Visuals: Ensure all images and videos reflect the elegance and sophistication of the brand.
• •Engage with Customers: Respond to comments and messages promptly and in a tone consistent with the brand's voice.

Social Perception

A brand that is perceived as elegant, sophisticated, unique, and customer-centric, offering high-quality bags that tell a story.

Copy Examples

• •Coleção Éternel: Leveza e singularidade em cada detalhe. Discover the timeless elegance of our Éternel Collection.
• •Nossas bolsas carregam histórias e a essência de quem a usa. Find the bag that speaks your language. #Piumono
• •Frete Grátis em pedidos acima de R$149. Enjoy free shipping on orders over R$149.
• •5% de Desconto pagando com Pix. Get 5% off when you pay with Pix.
• •Satisfação ou seu dinheiro de volta. Your satisfaction is guaranteed, or your money back.