Brand Tone

Functional and Reassuring, Quality-Oriented, Caring and Inclusive, Direct and Informative, Slightly Technical but Accessible

Brand Values

• •Warmth and Comfort
• •Quality and Reliability
• •Innovation
• •Customer Focus
• •Versatility and Practicality
• •Safety

Best Practices

• •Prioritize Benefit-Driven Language: Always lead with how the product solves a problem (staying warm, comfortable, enabling activities) before diving into features. Emphasize the feeling of warmth and freedom.
• •Maintain a Reassuring and Confident Voice: Use clear, direct language that instills confidence in the product's ability to perform. Highlight the quality of materials and technology.
• •Be Empathetic and Inclusive: Acknowledge the diverse needs of your audience, including those seeking therapeutic warmth. Use language that shows understanding and care.
• •Incorporate Technical Credibility Subtly: Mention key technologies (Novaheat®, European design) to build trust, but explain their benefits in simple terms rather than relying on jargon.
• •Use Consistent Key Phrases and Terminology: Regularly use terms like "Never feel cold again," "high-quality heated clothing," and "European technology" to reinforce brand identity and values across all communications.

Social Perception

Positive for performance and quality, seen as a solution for cold sensitivity, good for outdoor activities, Generally Good Customer Service Perception, Active Social Media Engagement

Copy Examples

• •Headline: "Conquer the Cold. Embrace the Outdoors. Body: Don't let winter win. Our 30seven® heated jackets, powered by advanced European Novaheat® technology, deliver consistent, reliable warmth so you can focus on your adventure, not the temperature. Stay out longer, explore further."
• •Headline: "Warmth You Can Count On, Quality That Lasts. Body: Experience the difference of premium heated apparel. 30seven® gloves are meticulously crafted with durable materials and innovative heating to keep your hands comfortably warm, season after season. Engineered for performance, designed for you."
• •Headline: "Targeted Heat, Total Comfort. Body: Say goodbye to cold spots. Our 30seven® heated base layers provide targeted warmth right where you need it most. Lightweight, breathable, and featuring our easily removable heating element for all-season versatility. Feel the soothing difference."
• •Headline: "More Than Just Warmth: It's Freedom. Body: Whether you're hitting the slopes, enjoying a winter ride, or simply need extra warmth day-to-day, 30seven® heated clothing empowers you to do what you love, comfortably. Discover our range and reclaim your cold-weather freedom."
• •Headline: "Relief from the Chill, Designed for Your Wellbeing. Body: Living with cold sensitivity or Raynaud's? 30seven® heated apparel offers a comforting solution. Our gentle, consistent heat helps improve circulation and provides soothing warmth, so you can enjoy greater comfort and an active lifestyle."