Brand Tone

Elegant & Luxurious, Artisanal & Passionate, Conscious & Caring, Inviting & Warm, Informative & Appreciative. Overall, the tone is sophisticated yet approachable, emphasizing quality, natural ingredients, and a passion for the art of fragrance making.

Brand Values

• •Quality Craftsmanship
• •Luxury & Indulgence
• •Natural & Ethical Sourcing
• •Customer Well-being & Comfort
• •Authenticity & Story
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Elegant, Artisanal, Conscious, Warm, Informative). Include examples of "do's and don'ts" for vocabulary, sentence structure, and overall messaging style. This ensures anyone writing for the brand has a clear reference.
• •Prioritize "Luxury" and "Quality" in Language: Consistently use words and phrases that evoke a sense of premium quality, craftsmanship, and a sophisticated experience (e.g., "exquisite," "meticulously crafted," "finest ingredients," "indulgent," "artisan").
• •Highlight Ethical Values Naturally: Weave in mentions of "eco-friendly," "vegan," and "hand-poured" not just as labels, but as integral parts of the brand's story and commitment. Explain *why* these are important to the brand, connecting them to the customer's desire for quality and responsible products.
• •Tell a Story: Whether in "About Us" pages, product descriptions, or social media, use storytelling to connect with customers on an emotional level. Share the inspiration behind scents, the process of creation, or the brand's journey. This reinforces authenticity and passion.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email communications, on any (future) social media, product packaging, and customer service interactions is uniform. This builds brand recognition and trust. Regular audits of content can help maintain this consistency.

Social Perception

Customers are likely meant to see House of Ashburn as a provider of high-quality, luxurious, and ethically produced home fragrances. They would perceive it as a brand that cares about the sensory experience and well-being of its customers, offering a touch of local, artisanal charm.

Copy Examples

• •Image: A beautifully lit shot of the "Velvet Rose & Oud Candle" with soft, ambient lighting. Headline: "Indulge Your Senses. Discover House of Ashburn." Body: "Hand-poured in the heart of Hertfordshire, our Velvet Rose & Oud candle is a symphony of rich florals and warm, smoky wood. Crafted with eco-friendly soy wax and the finest vegan fragrance oils for a truly luxurious, guilt-free experience. Transform your home into a sanctuary. #HouseOfAshburn #LuxuryCandles #EcoFriendlyHome #VeganFragrance #HertfordshireMade"
• •Experience the Art of Home Fragrance. Handcrafted. Sustainable. Unforgettable.
• •Introducing {New Collection Name}: A Chapter of Scent, Crafted for You by House of Ashburn
• •At House of Ashburn, luxury and responsibility go hand-in-hand. We believe that indulging in beautiful home fragrances shouldn't come at the expense of our planet. That's why every candle is lovingly hand-poured using sustainable soy wax and vegan-friendly oils, ensuring your moments of tranquility are also kind to the earth.
• •An enchanting embrace of delicate peony blooms and the soft allure of blush suede. Our Peony & Blush Suede Reed Diffuser offers a continuous, subtle fragrance, meticulously crafted to elevate your space. Hand-poured in Hertfordshire, this eco-friendly and vegan diffuser is a testament to luxurious simplicity and olfactory artistry. Let its gentle aroma transform your home into a haven of serene elegance.