Brand Tone

friendly, caring, enthusiastic, and informative

Brand Values

• •Passion for Pets
• •Quality
• •Customer Connection & Trust
• •Convenience & Practicality
• •Innovation
• •Family & Care

Best Practices

• •Always Lead with Passion for Pets: Every piece of copy should, in some way, reflect a genuine love and understanding of animals and the human-animal bond. This is the core of Viu Pet's identity.
• •Be Genuinely Helpful and Informative: Provide real value to pet owners. Whether it's product information, care tips, or advice, the copy should aim to educate and assist, reinforcing the brand as a knowledgeable and caring resource.
• •Use Warm, Friendly, and Inclusive Language: Employ a conversational and approachable style. Use words that evoke warmth, care, and community (e.g., "beloved companion," "furry friend," "our Viu Pet family"). Address the customer directly and empathetically.
• •Maintain Enthusiasm and Positivity: Convey excitement about products and the joy of pet ownership. Even when addressing pet problems (e.g., anxiety, destructive chewing), frame solutions in a positive, supportive light.
• •Develop a Style Guide with Tone Examples: Create internal documentation that clearly defines the brand voice, lists preferred (and discouraged) terms, and provides concrete examples of "on-brand" vs. "off-brand" copy for different channels (website, social media, ads). This ensures consistency across all team members creating content.

Social Perception

positive

Copy Examples

• •Instagram Post (New Product Arrival): Paws up for exciting news! 🐾 Our NEW ultra-comfy orthopedic beds have just landed at Viu Pet! 🥰 Give your furry best friend the gift of sweet dreams and happy joints. Because they deserve all the love and comfort in the world! Shop now via the link in bio! #ViuPet #ApaixonadosPorPets #ConfortoAnimal #NovoProduto
• •Facebook Ad (Seasonal Promotion): Winter cuddles just got cozier! ❄️🐶 Keep your beloved companion warm and happy all season long with our special winter collection – from snuggly sweaters to paw-protecting balms. At Viu Pet, we care deeply about your pet's well-being. Enjoy 15% off selected items this week! 👉 [Link to Website] #ViuPetCuida #InvernoPet #PromoçãoPet
• •Website Blog Post Title & Intro Snippet: Title: Is Your Cat Really Happy? 5 Telltale Signs to Look For! 😺 Snippet: We all want our feline friends to be purrfectly content, right? As passionate pet lovers at Viu Pet, we're here to help you decode your cat's happiness! In this guide, we’ll explore five key signs that show your kitty is living their best life. Let’s dive in and learn more about keeping our whiskered companions joyful!
• •Product Description (for a durable chew toy): Got a super chewer on your hands? 💪 Say hello to endless fun (and goodbye to destroyed shoes!) with our new 'TitanTuff' chew toy! Made with love and extra-durable, pet-safe materials, it’s designed to withstand even the most enthusiastic chompers. We at Viu Pet believe playtime should be joyful and safe! Add to cart and let the happy tail wags begin! 🦴
• •Email Newsletter Subject Line & Snippet (Customer Appreciation): Subject: A Little Woof (or Meow) of Thanks from Viu Pet! 💌 Snippet: Hey [Customer Name], from all of us here at Viu Pet, we just wanted to send a big, furry thank you for being a part of our passionate pet-loving family! We're dedicated to bringing joy and quality care to your companions. Check out our latest arrivals and expert tips to keep those tails wagging! 👇