Brand Tone

Aspirational, sophisticated, and quality-focused

Brand Values

• •Craftsmanship
• •Quality
• •Elegance & Style
• •Customer Centricity
• •Sustainability
• •Heritage & Tradition

Best Practices

• •Develop a Brand Voice Guide: Document key terminology (e.g., "exquisite," "handcrafted," "timeless," "elegance"), preferred sentence structures, and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Focus on "Elegant Aspiration": Consistently use language that evokes sophistication, luxury, and the aspirational quality of transforming a house into an elegant home. Highlight the "experience" and "feeling" of owning their furniture, not just the product itself.
• •Emphasize Craftsmanship and Quality Storytelling: Weave in details about the skilled artisans, the source of materials (like fine European fabrics and FSC timber), and the meticulous processes. This reinforces the value and justifies the premium positioning.
• •Maintain a Customer-Centric yet Refined Approach: While the tone is sophisticated, ensure communication remains clear, respectful, and helpful. On social media, the direct "DM for price" can be maintained but always framed within the overall polite and elegant brand voice.
• •Ensure Visual and Textual Harmony: The luxurious and elegant tone in the copy must be consistently reflected in the brand's visual elements (photography, website design, social media aesthetics). High-quality imagery that showcases the craftsmanship and style will amplify the written message.

Social Perception

Positive Customer Experiences, Perceived as High-Quality/Luxury, Responsive

Copy Examples

• •Headline: Indulge in Unrivaled Comfort. Discover Havana. Body: At Havana Beds and Upholstery, we believe your home should be a sanctuary of elegance. Each piece is exquisitely crafted by our master artisans, blending timeless design with sustainable luxury. Transform your space, transform your life.
• •Social Media Post (Image: Luxurious bed in a well-designed bedroom): Elevate your everyday. Our [Product Name] bed, a testament to British craftsmanship and European-inspired design. Handcrafted with the finest materials for a sleep experience that's as stylish as it is serene. DM us to begin your journey to ultimate comfort. #HavanaBeds #LuxuryLiving #BespokeFurniture #TimelessElegance
• •Product Description Snippet (for an upholstered headboard): Experience the art of upholstery. Our [Headboard Name] features [Fabric Type, e.g., premium Italian velvet] meticulously hand-finished to showcase its rich texture and enduring quality. More than just a headboard, it’s a statement of refined taste.
• •Email Subject Line: Crafting Your Dream Bedroom, One Exquisite Detail at a Time. Email Body Preview: Dear [Customer Name], At Havana Beds and Upholstery, tradition meets innovation. Explore our latest collection of handcrafted beds and discover the dedication to quality and timeless style that defines every piece we create…
• •About Us Snippet for a Brochure: Since 2001, Havana Beds and Upholstery has been synonymous with artisanal excellence. We don’t just make furniture; we craft legacies. From responsibly sourced timber to the hands of our skilled upholsterers, every detail is a promise of quality, elegance, and a commitment to bringing your vision of a perfect home to life.