Brand Tone

Passionate & Enthusiastic, Technical & Performance-Oriented, Aspirational & Professional, Community-Focused (Subtly), Confident & Direct

Brand Values

• •Performance
• •Quality
• •Innovation
• •Passion for Cycling
• •Accessibility (Implied)
• •Aesthetics

Best Practices

• •Always Speak from the Rider's Perspective: Use language that resonates with cyclists' experiences, challenges, and aspirations. Emphasize the 'feel' and 'benefit' of the products, not just features.
• •Balance Passion with Precision: Convey genuine enthusiasm for cycling, but back it up with clear, accurate technical information when describing products. Avoid overly casual slang but maintain an energetic tone.
• •Prioritize Quality and Performance in Messaging: Consistently highlight the high standards of materials, design, and the tangible performance gains offered by Pure Components.
• •Showcase, Don't Just Tell: Use vivid descriptions and action-oriented language. Accompany copy with high-quality visuals that reinforce the brand's aesthetic and the components' performance in real-world settings.
• •Engage and Build Community: When interacting on social media or responding to inquiries, maintain the enthusiastic yet professional tone. Encourage user-generated content and celebrate the achievements of your customers to foster a sense of belonging.

Social Perception

Positive Sentiment, Performance-Focused, Growing Reputation, Engaged Community, Trustworthy (Developing)

Copy Examples

• •Unleash your potential. Our new PURE AERO-X wheels are engineered for raw speed and unwavering stability. Crafted from high-modulus carbon, they don't just cut through the wind; they command it. Elevate your ride. #RidePure #CarbonWheels #CyclingPerformance
• •That feeling when it's just you, the open road, and a bike that responds to your every push. Pure passion, pure performance. What's your dream ride today? Tag us in your adventures! @purecomponents_bike #PureCycling #BikeLife #CyclingCommunity
• •Experience the Difference: Precision-Engineered Components. Built by Riders, For Riders. Discover Pure Performance.
• •Subject: Dial In Your Domination: New PURE Control Cockpit! Body: Feel the connection, master the terrain. Our new PURE CTRL Stem and Handlebar system offers uncompromising stiffness and ergonomic comfort, ensuring every watt translates into forward momentum. Upgrade your command center. Ride Pure.
• •Born from a love for the climb and the thrill of the descent. At Pure Components, we pour our passion and expertise into every piece, because we believe every cyclist deserves uncompromising quality and performance. Join the Pure ride. #RideWithPassion #BikeComponents