Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Customer-centric, Service-Oriented, Value-driven, Discovery-focused

Brand Values

• •Customer Satisfaction
• •Quality and Innovation
• •Affordability
• •Passion
• •Style and Functionality
• •Expression

Best Practices

• •Create a "Voice and Tone" Guide: Document the core characteristics of the brand's voice (e.g., Friendly, Passionate, Helpful) and the various tones it might use in different situations (e.g., Playful for social media, Reassuring for customer service). Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the products benefit them. Use language like "your everyday life," "help you channel," "your unique style."
• •Emphasize Discovery and Uniqueness: Consistently use words like "finds," "treasures," "unique," "innovative," reflecting the brand name and its promise of curated items.
• •Maintain a Positive and Enthusiastic Style: Infuse copy with positive language and a sense of excitement about the products and the value they bring, mirroring phrases like "passionate about bringing you" and "exciting new treasures."
• •Be Consistent Across All Channels: Ensure the brand tone is recognizable whether it's on the website, in emails, on any potential social media, or in customer service interactions. Regularly review content to check for consistency.

Social Perception

Positive (On-site), Mixed (Potentially Unrelated Social Selling Platform), Largely Unknown/Neutral

Copy Examples

• •Homepage Banner: "Discover Your Next Favorite Thing! ✨ At Henry's Finds, we search high and low for unique treasures and innovative gadgets that make life a little brighter – all at prices you'll love. What will you find today?"
• •Product Description Intro (e.g., for a new gadget): "Tired of the same old routine? We hear you! That's why we're so excited to bring you the [Product Name]. This isn't just another gadget; it's your new partner in [solving a problem/enhancing an activity], designed with passion and packed with features to simplify your day."
• •Email Subject Line for a Sale: "Your Wallet Called... It Wants These Henry's Finds! 😉 Unbeatable Deals Inside!"
• •"About Us" Snippet for Social Media: "Just a bunch of folks obsessed with finding the coolest stuff for YOU! Henry's Finds is all about unique style, awesome quality, and making you smile, one find at a time. #HenrysFinds #UniqueTreasures #ShopHappy"
• •Customer Service Response Snippet: "Thanks so much for reaching out to Henry's Finds! We're all about making sure you're 100% happy with your treasures. Let's get this sorted for you right away..."