Brand Tone

Professional, Solution-Oriented, and Innovative

Brand Values

• •Efficiency
• •Intelligence
• •Growth
• •Customer-Centricity (for their clients)
• •Innovation
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., professional, innovative, supportive), a glossary of preferred terms, and examples of "do's and don'ts" for communication.
• •Focus on Benefits, Not Just Features: While detailing what the AI assistant *does* is important, consistently frame these features in terms of the *solutions and benefits* they provide to the business owner (e.g., "save time," "increase sales," "improve customer satisfaction").
• •Maintain Clarity and Conciseness: Given the technical nature of an AI tool, ensure all copy is easy to understand, avoids jargon where possible (or explains it clearly), and gets straight to the point. This respects the busy schedule of business owners.
• •Be Consistent Across All Channels: Whether it's website copy, email marketing, future social media posts, or customer service interactions, the tone should remain uniform to build a recognizable and trustworthy brand identity.
• •Emphasize Partnership and Support: Use language that positions Luca not just as a tool, but as an intelligent "assistant" or "partner" dedicated to the client's success. Words like "seu," "juntos," "potencializar" (your, together, empower) can reinforce this.

Social Perception

Generally positive in terms of reliability and customer experience, with an "ÓTIMA" rating on Reclame Aqui. The product is perceived as a B2B tool aimed at improving business operations, targeting businesses adopting WhatsApp for marketing and sales.

Copy Examples

• •Headline: "Transforme seu WhatsApp em uma Máquina de Vendas Inteligente com Luca." (Transform your WhatsApp into an Intelligent Sales Machine with Luca.) Body: "Cansado de perder vendas e clientes por demora no atendimento? Luca automatiza suas conversas, recupera carrinhos abandonados e organiza seus contatos 24/7. Descubra o poder da IA no seu WhatsApp." (Tired of losing sales and customers due to slow service? Luca automates your conversations, recovers abandoned carts, and organizes your contacts 24/7. Discover the power of AI on your WhatsApp.)
• •Headline: "Sua Equipe de Vendas, Potencializada. Seu Atendimento, Impecável. Esse é o Efeito Luca." (Your Sales Team, Empowered. Your Service, Impeccable. That's the Luca Effect.) Body: "Com o assistente inteligente Luca, sua empresa atende mais clientes, de forma personalizada e eficiente, diretamente no WhatsApp. Menos esforço manual, mais resultados." (With the Luca intelligent assistant, your company serves more customers, in a personalized and efficient way, directly on WhatsApp. Less manual effort, more results.)
• •Headline: "Não Deixe Mais Nenhuma Pergunta Sem Resposta. Nem Nenhuma Venda Escapar." (Don't Leave Any More Questions Unanswered. Nor Any Sale Escape.) Body: "Luca é o assistente virtual que trabalha incansavelmente pelo seu negócio no WhatsApp. Da prospecção ao pós-venda, tenha controle total e veja suas conversões aumentarem." (Luca is the virtual assistant that works tirelessly for your business on WhatsApp. From prospecting to after-sales, have full control and watch your conversions increase.)
• •Headline: "Inovação que Converte: Integre Luca ao seu E-commerce e Venda Mais pelo WhatsApp." (Innovation that Converts: Integrate Luca with your E-commerce and Sell More through WhatsApp.) Body: "Conecte Luca à sua loja Shopify, WooCommerce e outras plataformas. Automatize notificações, crie chatbots sem código e ofereça uma experiência de compra fluida que fideliza clientes." (Connect Luca to your Shopify, WooCommerce store, and other platforms. Automate notifications, create no-code chatbots, and offer a fluid shopping experience that builds customer loyalty.)
• •Headline: "O Futuro do Atendimento ao Cliente no Brasil é Conversacional. Sua Empresa Está Pronta?" (The Future of Customer Service in Brazil is Conversational. Is Your Company Ready?) Body: "Com Luca, você lidera a transformação digital no seu nicho. Ofereça suporte instantâneo, qualifique leads e construa relacionamentos duradouros através da plataforma de mensagens mais usada no país." (With Luca, you lead the digital transformation in your niche. Offer instant support, qualify leads, and build lasting relationships through the most used messaging platform in the country.)