Brand Tone

Humorous, Lighthearted & Playful, Casual & Approachable, Direct & Expressive

Brand Values

• •Joy and Laughter
• •Self-Expression
• •Comfort & Quality
• •Relatability
• •Community (implied)

Best Practices

• •Always Inject Humor (Appropriately): Whether it's a product description, a social media update, or customer service interaction, find opportunities to weave in lightheartedness or a playful tone that aligns with the brand name. This is your unique selling proposition.
• •Keep it Relatable and Inclusive: Use humor that is generally understood and positive. Avoid controversial or overly niche jokes that might alienate a portion of your audience. The aim is to share joy.
• •Be Authentic and Conversational: Write as if you're talking to a friend who shares your love for a good laugh. Use everyday language, contractions, and an approachable style. Avoid overly formal or corporate speak.
• •Let the "Love" in "I Love Humor" Shine Through: Convey genuine enthusiasm for humor. Your copy should feel like it's written by someone who truly appreciates and enjoys making others smile.
• •Ensure Visuals and Text Align: The humorous tone in your copy should be complemented by equally playful or lighthearted visuals on your website and social media. Consistency across all elements reinforces the brand identity.

Social Perception

As a Content Source, As an Expression, Brand Awareness, Niche Appeal within a Broad Market, Positive Association (generally)

Copy Examples

• •Product Ad (Sweatshirt): "Warning: May cause spontaneous laughter. Our 'I Love Humor' sweatshirt isn't just cozy (thanks, organic cotton!), it's a public service announcement. Wear your wit. Shop now and spread the smiles!"
• •Instagram Post Caption (with a meme): "Tag that friend who *always* gets the joke (or *is* the joke 😉). Life's too short for boring clothes. Link in bio for threads that speak your language. #JadoreLhumour #FunnyFashion #HumorMe"
• •Website Homepage Banner: "Serious about Humor? So are we. Wrap yourself in wit with our collection of ridiculously comfy, hilariously expressive apparel. Because life’s better when you’re laughing."
• •Email Marketing Subject Line: "Your Daily Dose of LOLs (and a sweet deal inside!). Body Snippet: Hey Humor Lover, We know you've got great taste (in jokes, and hopefully, in super-soft sweatshirts too!). Our latest 'J'adore l'humour' arrivals are here to make your wardrobe as funny as you are..."
• •Social Media Ad (Short Video showcasing people laughing while wearing the apparel): "Don't just tell 'em you're funny. Show 'em. J'adore l'humour apparel – wear the laugh. #JadoreLhumourStyle #ComedyCentral"